Freelancer profile translated to English.
Back to original languageAbout Anthony
Anthony is the founder and marketing consultant for ANFAMA CONSULTING. The complete and tailor-made solution for all your digital needs.
Founded in 2018, ANFAMA CONSULTING is a digital marketing and communication agency organized around business units: for Web Development, for webmarketing, for audiovisual production, for e-commerce.
Based in Nantes, ANFAMA offers a single point of contact to support you and define with you, according to your budget, the most relevant resources to mobilize to meet your business or communication challenges.
Thanks to this organization, you can manage all your digital levers more simply and economically: digital and social media strategy, creative design, audiovisual production, community management, website and e-commerce development, brand content, media buying campaigns, natural and paid referencing...
This concentrated expertise, calibrated on demand, has already attracted major groups as well as smaller structures, in B2C or B2B, in sectors as diverse as fashion, food, consulting, services to individuals, training or amusement parks.
Anfama is committed to respect, listening, and proximity to its clients, for whom every request is important, regardless of its size and budget.
From conception, through production and media distribution, to monetization... you have everything you need at ANFAMA CONSULTING. So do not hesitate to contact us if you wish to simplify and improve the management of your digital ecosystem!
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Nantes (up to 50km), Nantes (up to 100km), Lille (up to 100km), Lyon (up to 100km), Marseille (up to 100km)
Experience
- TrainyAssociate & Marketing Communication DirectorEDUCATION AND E-LEARNINGJuly 2018 - Today (7 years and 11 months)Paris, FranceResponsive website designIntegration of Dual Player Video PlayerCreation of student and teacher spaceProject managementSEO AuditSEO WritingUX / UI OptimizationSocial media managementContent creationEditorial calendar creationSending content through various channels (newsletter...)PR and influencer managementOnline payment management (Stripe)Digital strategy development and managementSEA campaign management (AdWords...)Retargeting and transactional campaign management
- ANFAMA CONSULTINGCEO & ConsultantCONSULTING AND AUDITSMay 2018 - Today (8 years and 1 month)Région de Paris, FranceAssist marketing directors in their growth strategies:- Development of growth strategic plans- Definition of operating models focused on digital and customer experience- Optimization of marketing campaign impact through analytics- Ideation of disruptive business models- PricingCapture growth across all channels:- Definition of sales strategy: customer segmentation and targeting, multi-channel mix, ROI- Sales excellence: new management and sales practices, skills, compensation model- Development of new models and tools around IoT and big data- Definition of ecosystem strategies to capture future growthCustomer Experience- Equip companies to measure the experience offered to their customers and enable them to identify levers to optimize their customer centricityRethink customer service as a value generator:- Development of omnichannel operating models- Digitalization and personalization of the customer experience- Optimization of operations through analytics and data visualization- Definition of tomorrow's customer service: AI, RPA, chatbots, virtual assistants, etc.
- Partenaire ParticulierAssociate & Marketing & Communication DirectorEDUCATION AND E-LEARNINGMarch 2018 - Today (8 years and 2 months)Paris, FranceResponsive website designIntegration of Dual Player Video PlayerCreation of student and teacher spaceProject managementSEO AuditSEO WritingUX / UI OptimizationSocial media managementContent creationEditorial calendar creationSending content through various channels (newsletter...)PR and influencer managementOnline payment management (Stripe)Digital strategy development and managementSEA campaign management (AdWords...)Retargeting and transactional campaign management
Recommendations
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Education
- Web Management, Digital Marketing & Social Networks - 5th YearSup de Pub - Groupe INSEEC2017Le marketing digital est un secteur en pleine expansion, très porteur en termes d’emplois. Ce MBA Spécialisé en marketing digital est très indiqué pour les diplômés d’écoles de communication ou de commerce ayant de très bonnes bases en marketing, en stratégie et en management et qui souhaitent intégrer les connaissances spécifiques au secteur du digital. Ce programme MBA Spécialisé permet également de peaufiner et de préparer un projet d’entreprise. De nombreux étudiants issus de cette filière créée il y a 6 ans ont ainsi finalisé de réels projets de start-up. Le projet personnel qu’ils doivent soutenir en fin de cursus fait appel à de nombreuses connaissances complémentaires : marketing, technique, finance, management. Les jeunes diplômés les plus talentueux bénéficient de l’appui de l’incubateur d’entreprises du groupe INSEEC, de la Gaïté Lyrique et du groupe WUNDERMAN un an après leur sortie d’études afin de finaliser leur projet.
- Master's in Management, Marketing TrackUniversité d'Angers2015L’objectif de la Mention Management est de préparer les étudiants à occuper des postes à responsabilité (responsables fonctionnels, cadres, dirigeants d’entreprise) dans les grandes fonctions de management (Audit/Contrôle, Gestion des Ressources Humaines, Marketing, Finance), plus particulièrement dans le marketing avec 230h de spécialisation, et dans tout type d’organisations (secteurs privé et public, PME, multinationales, ...).