Freelancer profile translated to English.

Description

With 20 years of experience in digital marketing & e-commerce, I have proven expertise in search marketing (SEO & SEA), UX, CRO, Web Analytics, mobile, and social media.

As a strategic leader in developing innovative optimization plans to boost growth and enhance brand visibility, I have a particular affinity for international environments and high-volume e-commerce projects that require mastery of organizational, technical, and data challenges.

My passion for analysis and innovation allows me to effectively address the complex challenges of the digital world, while bringing a strategic and operational vision to every project I undertake.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Clarins
Head of SEO Strategy
February 2020 - December 2023 (3 years and 10 months)
Île-de-France, France
Managed the global SEO strategy. Scope: 34 countries, 11 languages, 100+ stakeholder

● Management of a team of 3 people: one technical SEO specialist for SFCC and two freelance copywriters.
● Redefinition of the project scope and roles (RACI) between the "global" team and local SEO agencies;
● Co-leading, alongside the digital brand management of Clarins, the global editorial SEO strategy;
● Responsible for SEO developments of the Salesforce Commerce Cloud (SFCC) e-commerce platform;
● Study and implementation of a "Generative AI" POC (Proof of Concept) with ChatGPT on SEO use cases: store locator content, meta rewriting, product descriptions, etc.;
● Environment, stack: SFCC, Qlik®, Jira, Confluence, Monday, Google Drive, Microsoft Office 365, Google Cloud API, WordPress, Google Analytics, Google Search Console, Screaming Frog, Majestic, SEMRush, Botify, ChatGPT, Data Studio, Looker, HTML, CSS, Javascript, JSON-LD, SQL, Regex.
WILCO
Mentor Growth Hacking
February 2015 - February 2020 (5 years)
Île-de-France, France
Wilco is a startup incubator based in Paris. Helped Startups (Onepark, Paycar, Pharma Express...) on :
- SEO, SEA
- growth hacking
- inbound marketing
- Branding
Convertics (Freelance)
Senior Search Marketing Consultant
March 2009 - February 2020 (10 years and 11 months)
Paris Metropolitan Area, France
Worked as a freelance search consultant, from pre-sale to functional testing, with a number of French based web Agencies (SQLI, Insign, Image & Strategie...), working on various projects (fixed-price contracts) including Delsey, Axa, Bain & Company, BNP Real Estate, OGF and Bouygues Immobilier, book-a-flat.com amongst others. Work also as a consultant/ contractor with a number of French e-commerce websites and startups. See details below.