Anthony M.

Within the Data & Monitoring team, I gather and analyze the needs of business teams to address their challenges through data-oriented insights. These needs can be very varied: product launches, identification of the most effective acquisition channels, reduction of the impact related to the disappearance of cookies, increase in online revenue, exploitation of GA4 data, and much more. Analyses and results are presented via Power BI.

Furthermore, I manage the data architecture on Dataform to ensure its integrity and accessibility.

(you will find our solution visually attached):

https://drive.google.com/file/d/1I4F1-Uvlk2s1DOOjkHADEj_wBlmHzqCR/view?usp=drive_link)

+30%? This is the percentage that companies will have to spend more to generate the same revenue, without data ingestion in their marketing campaigns.

I am Anthony Moiroux, founder ofDATAMOTIONand expert in data analysis, data science, and data engineering.

During my previous experiences as a Data Project Manager & Business Developer in a digital marketing agency, I realized that you were facing recurring issues:

-You invest in digital marketing, but you are not aware of their impact on your business...

-You are lost in your ocean of data, and you want to extract value from it.

I therefore founded DATAMOTION to answer 2 crucial questions for companies with a digital activity:

-What if you could invest an additional€1this month in digital, where should you place it?

-How to create value around your data and prevent the decline in campaign results?

In a context where GDPR regulations are tightening at every moment, where cookies are disappearing, I have built a 3-point method to face this revolution in digital.

The results are undeniable, we are seeing reductions inCAC by 30%**, **15% additional conversions**, an increase of **25% in open rateson email automation, and much more.

In 8 weeks, become the owner of your solution.

No major data project, no bad surprises, no illegible 20-page dashboard.

In less than a minute, make the right decisions on your digital investments thanks to our decision-making reporting tool.

Let's create your solution together.

Would you like to know more and receive your **free audit**? Contact me!

B&S is an agency specialized in the field of digital marketing.

Led data engineer, data science, and data analyst projects for a client portfolio.

Managed a team of 2 people.

Created 360 data infrastructure to help our clients make business and marketing decisions & activate their first-party data across marketing/mailing platforms:

- Website tagging using Google Tag Manager and sending events to Ads platforms + GA4

- Connecting all client data sources to BigQuery using native connections or via API

- Consolidating, cleaning, and formatting data with SQL

- Creating tables for activation, segmentation, and data visualization

- Connecting BigQuery to Ads & automated email platforms to ingest data into algorithms.

- Developing decision-making reporting tools combining all of the client's key KPIs.