Freelancer profile translated to English.
Back to original languageAbout Anthony
👋 Anthony Mohier, I grow your business through Paid media. 🎯
With 8 years of experience in Paid media, I have worked in BtoB as well as BtoC, within large International Groups and in start-ups in many fields It, Fintech, Foodtech, Legaltech.
I like data and I have a good analytical capacity. I usually work hand in hand with the Marketing and Sales teams, an essential point for the success of an acquisition strategy.
My specialties:
► Digital strategy: Development of the Strategic and Operational Plan
► Campaign Management (Google Ads, Bing/Microsoft ads, Facebook/Instagram ads, Linkedin ads, Twitter, Display)
► Growth hacking: scrapping, automation
► Email marketing: cold contacting, lead nurturing scenarios, lead scoring implementation
► Optimization of your website's search engine optimization (SEO and SEA)
► Loyalty: retargeting campaigns, email (trigger, newsletters, promos, A/B testing)
1. Lay the foundations for growth, that is, have a clear, reliable and documented vision of the personas, which is often present in a different and partial way in the minds of the founders, sales and marketing, customer service...
2. Be able to structure an approach to converting leads in inbound, outbound with content marketing (sales sequence, Saleskit, Sales tools...)
2. Quickly test growth ideas to acquire more users/customers
3. Structure a marketing stack (marketing and analytics software suite) that meets their needs
4. Generate a quality database according to the nature of the B2B targets.
5. Completion of the growth plan for the year after the fundraising.
6. Conduct the operational to sign B2B clients and do test & learn.
I speak French, English and Spanish fluently 🇫🇷 🇬🇧 🇪🇸.
I would be delighted to study any project with you!
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Can work on-site
Paris 7e Arrondissement (up to 50km)
Experience
- KloxSenior Media TraderDecember 2022 - January 2024 (1 year)Paris, FranceKlox is a technology platform specializing in digital communication and data management. Experts in programmatic communication, we are 40 enthusiasts based in Paris and active throughout the world. Thanks to our real-time purchasing, targeting and optimization technologies, we deploy your campaigns to your relevant audiences on Web, Mobile, Radio, and TV. We are your technology partner to enhance your Data and optimize your communication campaigns. More than 750 leading players trust us in the fields of sport and entertainment.
- PrimelisExperienced Social Ads ConsultantCONSULTING AND AUDITSJanuary 2021 - January 2023 (2 years)Paris, FranceIdentify, understand and integrate client objectives in terms of online marketing strategy.Define the optimal Social Ads strategy.Manage and manage acquisition campaigns (Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, etc.)Produce reports on the actions implemented on a weekly, monthly and quarterly basis.Monitor and optimize campaigns while being a force of proposals and advice on the overall online marketing strategy. Client portfolio (Celio, Gosport, Galery lafayette, Allianz, Cdiscount, Air caraïbes, Jennyfer, Monday.com, Salesforce)
- Adac-mediaCEO Adac-media.comDIGITAL AND ITJanuary 2019 - Today (7 years and 5 months)Paris et périphérieAs a Freelancer, I support my clients in their B to B acquisition strategies: - The prerequisites product market fit branding - A multi touchpoint reflection - Audience preparation - Choice of call to action - Landing page creation. Optimization of the “AARRR” framework (for: acquisition, activation, retention, referral and revenue) by implementing scalable actions to serve the growth of the startup.
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Education
- MasterEDC Paris Business School2021Master Bac+4/5 Marketing digital à l’EDC Business School Paris La Défense.
Certifications
- Growth Hackergrowth tribe2020