About Anthony
French
Native or bilingual
Experience
- OrangemarineE-commerce ConsultantE-COMMERCEJanuary 2021 - Today (5 years and 5 months)Strategic and commercial support,Product consulting,Setting up commercial operations,Product flow management...
- Shop CoiffureE-commerce ConsultantE-COMMERCEJanuary 2021 - Today (5 years and 5 months)E-commerce consulting for the development of the website shopcoiffure.euCommercial animation,Google Ads campaign management,Deployment of a mailing strategy,Dashboard creation.
- OrangemarineE-commerce ManagerE-COMMERCEJune 2017 - Today (8 years and 11 months)La Ciotat, FranceE-commerce Manager, I manage the different departments daily (Purchasing Center, Product Managers, Marketing, and Customer Service) with the goal of making our E-Commerce perform.I implement communication and commercial strategies to recruit and retain my customers. The strategies are then duplicated and adapted to other channels such as the Italian, German, and Professional sites.To boost business, I am in charge of the strategy and management of acquisition levers such as Google Ads, Bing Ads, Facebook Ads, etc. With the aim of reducing our dependence on paid acquisition, I develop online and offline brand awareness actions to enhance Orangemarine's reputation.My motto? "Let's not be found anymore, let's be sought after"Finally, in order to offer an optimal customer experience, I develop the site's UX with our partners.I am responsible for the e-commerce site marketing and the Orangemarine brand.I am responsible for the Amazon (France, Italy, Germany, and Spain) and Cdiscount marketplace channels, ensuring their economic performance, with margin-driven catalog management and meticulous customer dispute management.My scope of action: commerce, communication, acquisition, emailing, SEO, press relations, graphic design (print and web), UX.
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Education
- Master 2 - Connected Marketing & Business DevelopmentSKEMA BUSINESS SCHOOL2017Marketing digital, fidélisation client, CRM, négociation, communication, développement de business.