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Anthony MartinAM

Anthony Martin

PPC Specialist - Google Ads & Microsoft Ads

€300/day
Dubaï, AE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anthony

Paid search specialist for over 10 years, focusing on Google Ads and Microsoft Ads. I help e-commerce, lead-gen platforms, SaaS, and apps scale their Google and Bing accounts without degrading ROAS or lead quality.

My track record is public and verifiable:
— $2M generated on Upwork, 100% Job Success Score
— Top Rated Plus + Expert-Vetted (the 2 highest recognitions on the platform)
— Featured by Upwork as a PPC specialist
— Google Premier Partner (top 3% of Google Partners)
— Official Microsoft Advertising Partner

I take on a few freelance assignments alongside WMI, a small London-based PPC agency I've been running since 2016. On Malt, I work under my own name.

What I do concretely:
— Complete audit of your Google Ads / Microsoft Ads accounts: 30-page deck with what's working, what's leaking budget, and a quantified action plan.
— Restructuring: account architecture, keyword strategy, overhaul of Search, PMax, Shopping, YouTube, Demand Gen campaigns.
— Tracking and measurement: GA4, Enhanced Conversions, Conversion API, offline conversion tracking.
— Scaling: taking a plateauing account and multiplying it by 5x or 10x. This is my signature.

Some concrete results:
• BikeBerry (e-commerce, 3 years): 5x business growth, +20% month-over-month revenue
• Reno-Assistance (lead gen): 10x the account up to $1M+/month in spend, quality maintained
• 3DAIstudio (SaaS): 3 channels built from scratch up to $60k+/month
• Speechify (app): -25% CPA in a saturated market

My approach: I treat your ad spend as if it were my own money. Transparent reporting, you retain full ownership of your accounts.

Remote-first from Dubai, bilingual FR/EN. Clients UK, EU, US, and worldwide.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Web Marketing International (WMI)
    Founder & Senior PPC Strategist
    January 2016 - Today (10 years and 7 months)
    Londres, United Kingdom
    Small London-based paid search agency, exclusive focus on Google Ads + Microsoft Ads. Google Premier Partner. Senior strategists only, no juniors. 30-day rolling contracts. Clients UK and international in e-commerce, lead-gen, SaaS, B2B, and apps.
    Microsoft Advertising Google AdWords
  • Upwork
    Senior PPC Specialist · Top Rated Plus + Expert-Vetted
    January 2014 - Today (12 years and 7 months)
    $2M total earnings, 100% Job Success Score, Top Rated Plus + Expert-Vetted (the 2 highest recognitions on the platform). Featured by Upwork as a PPC specialist. Hundreds of accounts managed across all verticals (e-commerce, lead-gen, SaaS, B2B, apps). Public profile: upwork.com/freelancers/antoinemartin
    PPC SEA Performance Max

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