Anthony Lopez

Responsibilities:

Creation and updating of visual and video banners for the website (Photoshop, Premiere Pro)

Weekly planning of e-commerce updates (up to 3 per week)

Content integration into CMS and publication management

Product sheet updates: writing bilingual descriptions, harmonizing names

Ensuring consistency between online and in-store products

Management of promotional pages: updating visuals and current offers

Inter-team coordination (translation, marketing) to ensure content uniformity

Contribution to digital merchandising according to commercial priorities

Creation and management of social networks, online reputation monitoring and management, visual creation, organization of photo shoots (staging and photography). Organization of weekly events (creation of a menu for the events, promotion on social networks). Quantitative/qualitative results: Online presence (Facebook 160 followers, Instagram 100 followers, Google Business rating increased by +1 point), implementation of an internal guide for social networks, 14 events organized, increase in turnover of +190% compared to the previous year for the same period.

Creation of Google Ads campaigns, keyword selection, campaign monitoring and optimization, creation of Google Business Profile.