Anthony Lefeuvre

Sales Manager for Russia and Eastern Europe.

- Business development in an area of approximately 20 countries. Offering our full range to different types of clients (importers, wholesalers, DIY, etc.).

- Management of the subsidiaries in the area. Ensuring the growth of turnover and margin in the sector.

- Management of local sales teams. Monitoring, motivating, and supporting the sales forces in the area.

- Development of new products, communication, and targeted marketing tools with headquarters for the different countries in the sector.

🌍 International Executive | Board Member | Industrial Growth & Global Expansion

As International Sales Director and Board Member at SEMIN, I contribute to the long-term strategic trajectory of a family-owned industrial manufacturing group operating across 74+ countries.

I lead international operations with multi-market P&L responsibility, overseeing subsidiaries and regional directors across Europe, Africa and emerging markets. My role combines executive governance, field engagement (220+ days annually across international markets) and disciplined operational execution.

At Board level, I contribute to corporate direction, international roadmap definition, capital allocation priorities and sustainable growth strategy within a manufacturing-driven industrial environment.

My scope includes:

• International expansion and industrial scaling

• Multi-entity P&L management and subsidiary governance

• Strategic negotiations and complex cross-border partnerships

• M&A participation: target assessment, negotiation support and post-merger integration

• Alignment of commercial development with manufacturing operations, supply-chain resilience and R&D

• Deployment of sustainable product innovation at international scale

My focus is to transform global expansion into a structural competitive advantage and long-term value creation engine for the Group.

Responsible for international development in the Picardy Regional Directorate. Developing and supporting our SME client base (1 to 100 million € turnover) in their international activities:

- Marketing of support products (missions abroad, export prospecting, sourcing, establishment assistance, etc.).

- International financing solutions (letters of credit, documentary collections, MCNE, foreign currency advances, supplier credits, forfaiting, etc.).

- Foreign exchange risk management with the support of the trading room.

- Processing of international flows (currencies, SEPA, cash pooling).

- Leading and training the network of Business Managers on international topics.

- Representing the bank at international events and acting as the interface with regional institutions (COFACE, CCI, export clubs, etc.).