About Anthony
French
Native or bilingual
English
Fluent
Experience
- AKSELLFounderCONSULTING AND AUDITSNovember 2023 - Today (2 years and 9 months)Lyon, FranceI help sales teams generate more opportunities and close more deals through a very operational approach: processes, CRM follow-up, scripts, KPI monitoring.Short interventions or transition missions: diagnosis, implementation, field coaching, and management.Objective: more qualified appointments, more closing, less loss in the CRM.My focus: leveraging an existing CRM (dormant leads / inbound / old prospects), organizing the pipeline, standardizing messages and calls, and managing execution (cadence, follow-ups, quality, reporting).I work in "commando" mode: rapid diagnosis, action plan, implementation, and team upskilling (SDRs/closers/managers).What I implement:Multi-channel follow-up cadences (email / phone / LinkedIn) + templatesPlaybooks: discovery, objections, closing, no-show follow-upCRM hygiene: stages, rules, mandatory fields, dashboards, scorecardsCRM Follow-up (2–4 weeks):20–35% contact recovery on cold leads (3–12 months)8–15% appointment rate60–80% show rate10–25 qualified opportunities/weeksales cycle reduced by 15–30%Pipeline Structuring (7–14 days):-30 to -50% ghost opportunities+20–40% forecast reliabilitylead response time halvedfollow-up rate x2Sales Enablement (2–6 weeks):+10–20 pts on call quality+15–30% appointments → opportunities+10–20% closingSDR ramp-up in 7–10 daysBusiness Impact:ROI x3 to x8, +€30k to +€150kin 30 days on existing CRM (depending on offer and volume), without increasing acquisition budgetSectors: B2B services, coaching/training, agencies, IT services, high-ticket
- ANTHONY KECHSales Consultant & Online Business Acquisition StrategistCONSULTING AND AUDITSFebruary 2020 - October 2023 (3 years and 8 months)Lyon, FranceAs a Sales Coach & Business Coach, I'm here to help entrepreneurs and professionals achieve their sales and growth goals by providing them with proven strategies and tools to improve their sales performance. I am passionate about the art of selling, and I love helping my clients develop their self-confidence and acquire the skills needed to sell successfully, whether online, face-to-face, or using social media. In today's constantly evolving business environment, mastering DM sales techniques is crucial. Social media has become an essential platform for lead generation, customer engagement, and selling products and services. I am proud to be an expert in this field and to share my knowledge to help my clients succeed. I work with my clients to understand their target market, identify the problems that prevent them from selling effectively, and develop strategies to address them. I offer personalized advice and support to help my clients increase their revenue while building lasting relationships with their customers. Whether you are a startup entrepreneur or an experienced professional, I am here to help you achieve your business goals. My personalized approach is designed to meet your unique needs, with a particular focus on DM sales to maximize your growth potential. By working with me, you will benefit from my years of experience in sales coaching and business development, as well as my proven DM sales skills. Feel free to contact me via DM or email to discuss how I can help you achieve your business goals and propel you to success.
- SAPHIR WATCHFounderLUXURY GOODSApril 2019 - January 2020 (9 months)Lyon, FranceCreation of a men's watch brand [ We are a new French brand, we want to bring freshness to classic watchmaking. With rock culture, youth, ambition. A masculine brand with a punchy and colorful touch. We are proud to present our first watch collection, with Swiss movement, sapphire crystal, ceramic bezel, for under €219! With a wide choice (45 possibilities) with 5 different straps, 3 dial colors, 3 bezel colors. You can easily create the watch of your dreams.] Tasks: Purchasing:- Management of foreign suppliers (Shipments, products)- Supplier negotiationsResearch & Development:- Design from a drawing- Production monitoring- Product sample quality- Quality controlCommunication & Marketing:- Creation of graphic charter- Social media management (Instagram, Facebook)- Kickstarter project design- Project presentation video- Product photographyAdministrative:- Business Plan- Forecast tables- Daily business management- Amortization & profitability calculationsAfter a very good start, my supplier informed me at the end of the crowdfunding (Kickstarter) of the technical impossibility of starting production (Covid-19). My supplier filed for bankruptcy, destroying the project launch. 100% independent project with crowdfunding at launch. The project is on hold [coming soon if opportunities arise].
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Education
- Diploma in Graphic Arts and Multimedia Professions, Design and Applied ArtsLycée du Premier Film2014Diplôme des métiers d'Arts Graphique et pluri-médias, Design et arts appliqués