You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Anthony KechAK

Anthony Kech

Head of Sales Operations & Sales Ops Consultant

€500/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Anthony

With **AKSELL**, I help transform your sales organization into a machine for opportunities and revenue.

My role:structure your processes, leverage your existing CRM, and increase your conversion rates through an operational, measurable, and performance-oriented approach.

I developedAKSELLaround a simple principle: extract immediate value from your already acquired leads (CRM, inbound, dormant prospects) before investing further in acquisition.

This involves implementing follow-up cadences, sales scripts, sales playbooks, and management rituals (KPIs, pipeline, call quality).

I act as a Sales Ops consultant / operational Head of Sales, for short-term missions or transition support:

- Structuring the pipeline and sales stages
- CRM and reporting optimization
- Following up on and qualifying existing leads
- Field coaching for SDRs and closers
- Improving conversion rates and sales cycle

My experience covers B2B environments with high value (services, coaching, agencies, IT services, high-ticket), with a rapid adaptability to teams and offerings.

What setsAKSELLapart: a direct, execution-oriented approach with concrete results!

We work on your numbers, your processes, and your teams to create a reliable, predictable, and scalable sales system.

If you want to structure your sales force, fully leverage your CRM, and increase your performance without massive hiring or increasing your acquisition budget, AKSELL is designed for that.

Contact me for an audit mission or an operational sprint, and let's build your sales growth engine together.
You can estimate the money sleeping in your CRM here:
taap.it/estimation
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km), Paris (up to 50km)

Experience

  • AKSELL
    Founder
    CONSULTING AND AUDITS
    November 2023 - Today (2 years and 9 months)
    Lyon, France
    I help sales teams generate more opportunities and close more deals through a very operational approach: processes, CRM follow-up, scripts, KPI monitoring.

    Short interventions or transition missions: diagnosis, implementation, field coaching, and management.

    Objective: more qualified appointments, more closing, less loss in the CRM.

    My focus: leveraging an existing CRM (dormant leads / inbound / old prospects), organizing the pipeline, standardizing messages and calls, and managing execution (cadence, follow-ups, quality, reporting).

    I work in "commando" mode: rapid diagnosis, action plan, implementation, and team upskilling (SDRs/closers/managers).

    What I implement:

    Multi-channel follow-up cadences (email / phone / LinkedIn) + templates
    Playbooks: discovery, objections, closing, no-show follow-up
    CRM hygiene: stages, rules, mandatory fields, dashboards, scorecards
    CRM Follow-up (2–4 weeks):
    20–35% contact recovery on cold leads (3–12 months)
    8–15% appointment rate
    60–80% show rate
    10–25 qualified opportunities/week
    sales cycle reduced by 15–30%

    Pipeline Structuring (7–14 days):
    -30 to -50% ghost opportunities
    +20–40% forecast reliability
    lead response time halved
    follow-up rate x2

    Sales Enablement (2–6 weeks):
    +10–20 pts on call quality
    +15–30% appointments → opportunities
    +10–20% closing
    SDR ramp-up in 7–10 days

    Business Impact:ROI x3 to x8, +€30k to +€150kin 30 days on existing CRM (depending on offer and volume), without increasing acquisition budget

    Sectors: B2B services, coaching/training, agencies, IT services, high-ticket
    Sales Strategy Team Management B2B Business Development Inbound Sales
  • ANTHONY KECH
    Sales Consultant & Online Business Acquisition Strategist
    CONSULTING AND AUDITS
    February 2020 - October 2023 (3 years and 8 months)
    Lyon, France
    As a Sales Coach & Business Coach, I'm here to help entrepreneurs and professionals achieve their sales and growth goals by providing them with proven strategies and tools to improve their sales performance. I am passionate about the art of selling, and I love helping my clients develop their self-confidence and acquire the skills needed to sell successfully, whether online, face-to-face, or using social media. In today's constantly evolving business environment, mastering DM sales techniques is crucial. Social media has become an essential platform for lead generation, customer engagement, and selling products and services. I am proud to be an expert in this field and to share my knowledge to help my clients succeed. I work with my clients to understand their target market, identify the problems that prevent them from selling effectively, and develop strategies to address them. I offer personalized advice and support to help my clients increase their revenue while building lasting relationships with their customers. Whether you are a startup entrepreneur or an experienced professional, I am here to help you achieve your business goals. My personalized approach is designed to meet your unique needs, with a particular focus on DM sales to maximize your growth potential. By working with me, you will benefit from my years of experience in sales coaching and business development, as well as my proven DM sales skills. Feel free to contact me via DM or email to discuss how I can help you achieve your business goals and propel you to success.
    Sales Strategy Business Development Executive Coaching Inbound Sales Social Media
  • SAPHIR WATCH
    Founder
    LUXURY GOODS
    April 2019 - January 2020 (9 months)
    Lyon, France
    Creation of a men's watch brand [ We are a new French brand, we want to bring freshness to classic watchmaking. With rock culture, youth, ambition. A masculine brand with a punchy and colorful touch. We are proud to present our first watch collection, with Swiss movement, sapphire crystal, ceramic bezel, for under €219! With a wide choice (45 possibilities) with 5 different straps, 3 dial colors, 3 bezel colors. You can easily create the watch of your dreams.] Tasks: Purchasing:
    - Management of foreign suppliers (Shipments, products)
    - Supplier negotiations
    Research & Development:
    - Design from a drawing
    - Production monitoring
    - Product sample quality
    - Quality control
    Communication & Marketing:
    - Creation of graphic charter
    - Social media management (Instagram, Facebook)
    - Kickstarter project design
    - Project presentation video
    - Product photography
    Administrative:
    - Business Plan
    - Forecast tables
    - Daily business management
    - Amortization & profitability calculations
    After a very good start, my supplier informed me at the end of the crowdfunding (Kickstarter) of the technical impossibility of starting production (Covid-19). My supplier filed for bankruptcy, destroying the project launch. 100% independent project with crowdfunding at launch. The project is on hold [coming soon if opportunities arise].
    Business Development Sales Strategy Social Media Content Marketing Instagram

Recommendations

Be the first to recommend Anthony

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Diploma in Graphic Arts and Multimedia Professions, Design and Applied Arts
    Lycée du Premier Film
    2014
    Diplôme des métiers d'Arts Graphique et pluri-médias, Design et arts appliqués

Skill set

Categories