Anthony F.

Landing pages & CRO

Design of high-conversion landing pages linked to ad campaigns. Upstream work on analyzing user journeys, identifying friction points, structuring pages around conversion goals. A/B testing and iterations based on results. Clients: Nutripure, Cap's Me, Les Commis, Spring...

UX Redesigns of websites

UX audit, needs gathering, redesign of information architectures and interfaces for Propriétés Privées Carrières, Georide, and Underdog. Work on the coherence of journeys, readability, and performance of key pages.

Mobile applications

Design of the Les Commis application from A to Z. Redesign of the onboarding for the Jeannou application.

Other missions

Work on the internal e-commerce space for Domaines & Villages. Integration of AI image generation into the workflow for landing page product visuals. Creation of client presentation templates.

I was commissioned to redesign several pages of Mersen's B2B portal, with the ultimate goal of completely overhauling the platform (as of 11/27/24, I am handling this complete redesign). I worked on the requested key pages, including the menu, the entire page body, and the footer, while also proposing some animations to make everything dynamic and modern. I carried out this redesign in strict adherence to the company's current graphic charter, to ensure visual continuity and consistency with Mersen's identity. This initial mission led to a second commission to redesign, this time, the entirety of this platform.

MyLittleTrip, subscription travel service.

Main software & tools used: Figma, Adobe Suite (Illustrator, Photoshop & After Effects), Notion & GitHub

I held a role combining creativity and user experience optimization, with varied missions such as:

- UX/UI Design: Creation of wireframes and mockups tested with focus groups to validate new site features.

- Graphic Redesign: Modernization of the company's visual identity, including site mockups, LinkedIn banners for employees, business cards, and professional email signatures.

- Print Materials: Creation of pitch decks for investors, postcards for clients, and brochures for hotel partnerships.

- Animations: Design of motion graphics animations integrated into the site to enhance the visual and engaging experience.

- Photo Shoot: Organization and execution of a team photo shoot to strengthen the company's professional and human image.

- Customer Journey Optimization: Close collaboration with the customer service department to identify friction points and reduce misunderstandings, thereby decreasing incoming calls.

- Innovation: Participation in the design of a retail gift card (project not finalized).