Freelancer profile translated to English.

Description

7 years of experience in digital marketing, former Facebook employee, my expertise is growth marketing and acquisition, particularly on social networks, FB/IG/Linkedin. Also expertise in data analysis and AARRR funnel optimization, e-commerce optimization, content marketing, SEO, retention, product management.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Lightinderm
Marketing & E-commerce Director
E-COMMERCE
July 2023 - Today (2 years and 11 months)
Responsible for the B2C P&L and budget management.
Development of the communication and marketing strategy across all channels.
Completion of the website migration and redesign in four months.
Improved the health of the company through an optimized acquisition model.
Increased sales by 40% and expanded the market to the United Kingdom.
Management of partnerships for public relations, content, media and web development.
Leading and developing the marketing team to stabilize and stimulate growth.
Webmarketing Strategy Communication Strategy Digital Marketing Strategy Acquisition trafic Performance Management Team Management E-commerce Shopify
Blissim
Head of Marketing
E-COMMERCE
February 2022 - July 2023 (1 year and 5 months)
P&L management for different brands.
Leading strategic planning and brand strategy for e-commerce brands, from 0 to 1 million in 1 year.
Opening of 4 new international markets for Yolaine Paris (United States, United Kingdom, Denmark, Benelux).
Improvement and optimization of organic and paid media channels.
WAAM Cosmetics
Head of Growth
FASHION AND COSMETICS
April 2020 - Today (6 years and 1 month)
Paris, France
Responsible for complete 360° acquisition (acquisition, CRO, retention, Email Marketing, website redesign, PR & events, influence, product insights, and analytics).
Increased revenue by 3 in six months and doubled the repurchase rate.
Completion of a website redesign in six months.
Growth hacking User Experience Design E-commerce Google Analytics Acquisition trafic Revenue Management On-Page Optimization Business development