Freelancer profile translated to English.

Description

Transforming your Social Media visibility into CRM profitability.

Most companies make the mistake of separating their acquisition (Social Media) from their retention (CRM). The result: an audience that engages, but doesn't convert.

With my experience in large groups (Groupe Bertrand, Webedia, CCM Benchmark), I now help companies implement automated and sustainable growth systems.

What I can do:

CRM & Loyalty: I managed the complete overhaul of national loyalty programs (Build & Run). From technical migration to communication strategy, I automate your customer relationships to maximize LTV (Life Time Value).

Social Media & Influence: More than just account management, I develop influence and content strategies (Instagram, TikTok, LinkedIn) focused on conversion and ROI.
Member of the media @Lig_ASM (15K on X, 4.6K on Instagram with 17% engagement). I master the codes of virality and community engagement to put them at the service of your brand.

Digital Performance: Website redesigns, SEO optimization, GA4 analysis, and Ads campaign management (Meta, Google, LinkedIn).

🛠What I bring to your business:

Audit & Strategy: Analysis of your friction points and mapping of your sales funnels.

Automation: Implementation of your CRM workflows (welcome sequences, cart abandonment reminders, triggers).

Growth: Development of acquisition levers (influence, contests, augmented reality).

Why work with me?

My approach is that of large corporations, adapted to your agility.

My goal is simple: ensure that every subscriber gained becomes a loyal customer.

Let's discuss your challenges during a first 15-minute call.

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

@Lig'ASM
Community Manager
SPORTS
June 2023 - Today (3 years and 2 months)
Monaco, Monaco
Animation and management of social networks
within a team of 4 people.

Management and development of a digital ecosystem dedicated to AS Monaco's news, which has become a benchmark for the fan community.

Instagram: Development of a community of 4,600+ followers with an exceptional engagement rate of 17% (sector average: 2-3%), thanks to an immersive content strategy (Reels, interactive Stories).

X (formerly Twitter): Audience of 15K followers, with an engagement rate of 4% and highly reactive "live-tweeting" management.
Instagram X (Twitter) Social Media Community Management
Groupe Bertrand - Au Bureau
Digital & CRM Project Manager
RESTAURANTS AND FOOD SERVICE
January 2023 - Today (3 years and 7 months)
Levallois-Perret, France
Loyalty strategy, complete overhaul of the loyalty program
(migration, CRM strategy, partnerships, acquisition, communication plan)
in build & run.

Complete redesign of the aubureau.fr website

Management and analysis of the brand's website performance (optimization, SEO, GA4, CMS)

Development of influence strategies (sourcing, negotiation, content creation support, and reporting).

Development of the brand's national accounts strategy on Instagram / Facebook / TikTok & Linkedin and management of a CM agency

Implementation and development of digital activities during key marketing periods (games, arcade, quizzes, augmented reality...)
CRM Instagram Social Media Email Marketing Growth Marketing
Webedia
Media Project Manager - Travel Division
SOCIAL NETWORKS
September 2022 - January 2023 (4 months)
Levallois-Perret, France
Support for medium and large accounts in the tourism sector. (Belambra, TUI, Pierre & Vacances, Transavia, Austrian National Tourist Office...)

Construction and optimization of client campaign management tools

Management and optimization of various digital media campaigns

Coordination of operational teams to ensure the smooth running of campaigns.

Monitoring of margin rates to maximize overall profitability.
CRM SEO Social Media SEO

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Master in Digital Communication and Social Media Strategy
Institut de l'Internet et du Multimédia (La
2022
Master en Communication Numérique et Stratégie Social Média
BTS in Management of Commercial Units
Ecole Apollon (La
2020
BTS Management des Unités Commerciales

Community Manager

Anthony D.

Growth Consultant | Social Media & CRM

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