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Anthony De GroeveAD

Anthony De Groeve

Strategic sales and marketing

€750/day
Leuven, BE
15+ years

Average response time: 1 hour

About Anthony

Experienced business leader with an extensive background in overall customer experience and sales & marketing in a variety of industries, from consultancy to FMCG and the cycling industry.
Natural leader with strong interpersonal skills and team building abilities.
  • Dutch

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

  • Italian

    Fluent

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • Canyon Bicycles
    Country Manager BELUX
    SPORTS
    October 2015 - Today (10 years and 8 months)
    Rotselaar, Belgium
    Operational and tactical lead of the BELUX office.
    • • Forecast, plan and actively work to achieve sales targets
    • • Develop annual marketing, sales and operational budgets
    • • Plan and execute marketing strategies
    • • Drive for continual improvement in Customer Service and local workshop
    • • Conduct all admin functions to assure smooth functioning of the local entity
    • • Lead the local BELUX team
  • TLT International
    Merchandising Manager
    July 2025 - September 2025 (2 months)
    Temporary assignment at TLT International highlighting quality lightning products across different EU markets
  • Brewery John Martin's
    Senior Brand Manager
    May 2025 - June 2025 (1 month)
    • • Marketing of an elaborate range of specialty beers
    • • Statistical analyses and forecasts
    • • Above, below & through-the-line campaigns
    • • Horeca, Retail and Drinks-actions: market research, strategical recommendation, roll-out and follow-up
    • • Copywriting

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Education

  • Master in Roman Languages
    Catholic University of Leuven
    2002
    Master in Roman Languages
  • Extracurricular year Specialisation
    La Sapienza
    2003
    Extracurricular year Specialisation

Skill set

Categories