Freelancer profile translated to English.

Description

Outsourced Marketing and Communications Director (Fractional CMO), I support premium, DNVB, and lifestyle brands that want to structure and accelerate their marketing without hiring a full-time CMO.

My approach: a desirable brand AND measurable growth. I cover the entire spectrum, from strategy to execution: audits, brand strategy, acquisition (Meta, Google, TikTok), CRM, influence, advocacy, press relations, partnerships, SEO, and social media.

Some benchmarks: over €3.2M in media budget managed, sustainable ROAS above 5x, and experience in luxury, beauty, fashion, and DNVB (Jimmy Fairly, Accor group, formerly Nice Work). I led the marketing and communications for a premium DNVB as CMCO.

I adapt to your needs: outsourced CMO for the long term, support for an existing team, or replacement of a team member during a transition, leave, or peak activity. Depending on the context, I operate myself or manage your teams and agencies.

Are you launching, repositioning, structuring, or looking to accelerate your marketing? Let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Indépendant,
Fractional CMO & Marketing Consultant
CONSULTING AND AUDITS
March 2026 - Today (5 months)
Paris, France
- Outsourced marketing direction and consulting for premium and lifestyle brands, from strategy to execution.
- Current projects: marketing launch for a premium sports studio (brand, acquisition, CRM, SEO, influence, press) and marketing support for a food supplement brand.
Digital Marketing Strategy Influencer Marketing Marketing CRM
Nébuleuse Bijoux
Marketing & Communications Director (CMCO)
E-COMMERCE
May 2025 - March 2026 (10 months)
Paris, France
Nébuleuse Bijoux, a premium DNVB for earrings and piercings (€15M in revenue).

- 360° marketing and brand direction, member of the Executive Committee, €3.2M budget (25% of revenue), team of 4 and 4 external partners.
- Strong brand presence on social media and influencer marketing: 20 to 30 influencer collaborations per month, approximately €100K in monthly media budget for this content, with negotiation of rights for cross-channel usage (social, paid, CRM, retail).
- Omnichannel strategy (retail, e-commerce, CRM, social, paid), media mix Meta, Google, TikTok, and Snapchat, data-driven management (CAC, margin), and provision of assets for the wholesale department (retailer listings).
- Results: +7.5% gross revenue, +16% returning revenue, +4.2% average order value, media ROAS above 3.5.
Influencer Marketing Marketing Strategy Branding Digital Marketing Strategy
Too Hôtel MGallery
Senior Marketing & Communications Manager
HOSPITALITY
November 2024 - April 2025 (5 months)
Paris, France
Too Hôtel Paris, a 4-star lifestyle hotel (Accor MGallery group).

- Executive committee, lifestyle repositioning. Paid media (Google, Meta, Booking Ads), PR, and influencer collaborations.
- Results: +4% bookings in 6 months, 2x ROI, -89% CPC, +75% CTR, +15% organic traffic, +21% CRM open rates.
Marketing Strategy Communication Digital Marketing Press Relations SEO Strategy