Freelancer profile translated to English.
Back to original languageAbout Anthony
🔍 20 years of strategic SEO, including 18 spent managing the organic visibility of very high-volume sites. My approach: to bring business requirements and organic excellence into dialogue, with recognized know-how on highly complex projects, particularly in the luxury, e-commerce and mass media sectors.
I have notably supported CHANEL (global mission of 3.5 years) and Chloé, where technical rigor, editorial finesse and UX mastery are essential.
🎯 My preferred areas of intervention:
✔️ Sites with several hundred thousand pages
✔️ Giant crawls, log analysis and crawl budget management
✔️ Intelligent internal linking and custom SEO structuring
✔️ User & bot friendly faceted navigation – house specialty
✔️ International & multi-country / multi-language SEO
✔️ Headless CMS, atomic design, advanced structured data, Schema.org
✔️ Editorial content oriented Featured Snippets & Google News
🧠Founder of SUMSEO (SEO consulting) and Semwee (SEO SaaS), I act as an SEO catalyst for product, tech, content, brand and data teams, to transform technical constraints into levers of sustainable organic performance.
English
Fluent
French
Native or bilingual
Can work on-site
Paris 19e Arrondissement (up to 50km)
Experience
- CHANELSEO ExpertLUXURY GOODSJuly 2022 - Today (4 years and 1 month)Neuilly-sur-Seine, FranceRun (on going), Headless project, structured data projects (Schema.org), FAQ project, PDP and PLP optimization, E-commerce, FSH (Fashion, Eyewear and Haute-Couture) division.
- Mondadori FranceHead of SEOPUBLISHINGJuly 2013 - August 2018 (5 years and 2 months)Montrouge, FranceClosermag.fr, Grazia.fr, Topsante.com, Telestar.fr
- SemweeFounderTECHMay 2021 - Today (5 years and 3 months)Paris, FranceSemwee is the first "prospect data driven" solution dedicated to catalog site publishers. This application suite operating in SaaS helps them publish web pages in line with market expectations.With Semwee you can:1. Identify among millions of landing pages, those that precisely meet the popular needs of your prospects.2. Identify the product variations that you should index and those that you should not index.3. Limit the tree structure of your website to only the list pages that precisely meet the popular needs of your prospects.4. Reduce the size of a product catalog safely, by identifying and then preserving key products.Typical users: consultants and SEO/SEA/Webmarketing managers, Product Owners, e-commerce managers...Typical websites: e-commerce sites, real estate listing sites, classified ad sites, job offer sites.
Reviews
Recommendations
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Education
- Certificate of completion of training, Semantic WebInria2015Ce cours de sept semaines relevant du domaine des systèmes d’information, propose de former aux standards du Web de données et du Web sémantique, en présentant notamment les nombreux langages permettant d’agir sur les données du Web : entre autres SPARQL, RDF, OWL. Le MOOC est dirigé par Fabien Gandon, Olivier Corby et Catherine Faron-Zucker, de l’équipe Wimmics.