Anthony Cléry

-Creation of client strategies and definition of campaign KPIs.

-Management and optimization of campaigns via Google Ads and VideoRunRun to achieve client KPIs.

-Analysis of media data and video creatives to provide actionable insights for campaigns.

-Management of strategy meetings and client reports.

-Implementation of tests/labs to increase campaign performance.

-Technical implementation of campaigns.

- Ensure the development, monitoring, and evaluation of teams focused on KPI achievement.

- Develop sales strategies aimed at optimizing market potential and improving client sales and profit margins (ROI).

- Support the team through weekly coaching, forecasting performance and results, and providing solutions and adjustments. Listen to team members' feedback and resolve issues or conflicts.

- Develop action plans for continuous improvement.

- Ensure team flexibility by accepting and adopting rapid changes in the digital marketing world.

- Train teams on marketing strategies and sales techniques.

- Management of a client portfolio with over €100K in revenue per quarter.

- Work with over 200 Google Ads accounts per quarter.

- Advise French-speaking and English-speaking businesses in the French and Swiss markets.

- Optimization, advice, and creation of Google Ads strategies with key decision-makers.

- Management of the client portfolio in line with their commercial strategy.

- Optimization of online advertising campaigns (Videos, Shopping campaigns, text ads, apps).

- Understand clients' business objectives to adapt the required online advertising solutions.

- Achieve high client satisfaction by focusing on quality and results.

- Audience targeting.

- Consultation with marketing agencies for their advertising campaigns.

- Google Analytics management.