Freelancer profile translated to English.

Description

Design leader with over 15 years of experience combining business and user-centered design. My career demonstrates concrete results in the Finance, Technology, and Retail sectors. Combining technical expertise with strategic vision, I develop design-led solutions while establishing links between design and corporate strategy. I lead multidisciplinary teams and implement DesignOps practices to scale Design. I value design as a strategic asset, transforming complex business challenges into innovative user experiences that generate a competitive advantage.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Opella
Head of Design
PHARMACEUTICALS INDUSTRY
November 2024 - Today (1 year and 7 months)
Paris, France
UX & Strategic Leadership:
• Participation in developing the strategic vision for the future of websites and implementing an enterprise-scale Design System V2.
• Internalization of design capabilities, replacing external agencies for major brands (Allegra, Dulcolax, Enterogermina...). Team Management & Transformation:
• Building and managing a multidisciplinary team of 4 Product Designers, with implementation of structured practices around UXR, Design, and Design System.
• Establishing fluid collaboration with the internal content creation agency and setting up Ways of Working with IT, enabling the implementation of the Design System.
Celio & Camaïeu
Head of UX Design
FASHION AND COSMETICS
December 2023 - October 2024 (10 months)
Paris, France
Strategic UX Leadership & Digital Transformation:
• Leading the digital transformation generating a 1% increase in web business in five months by optimizing interfaces and user flows.
• Achieving measurable business impact: +13% average basket value, -10% cart abandonment, and -20% rage clicks.
• Directing the complete redesign of user paths through service blueprints and data-driven approaches (CX, UXR), eliminating usability as the #1 customer pain point in two months. DesignOps & Team Leadership:
• Creating and leading a cross-functional team of 12 people, with the implementation of an accessibility-focused design system (AA compliant) generating €400K in savings.
• Key contribution to the successful online launch of the Camaïeu brand, strengthening market presence.
Société Générale
DesignOps Expert
BANKING AND INSURANCE
September 2023 - November 2023 (2 months)
Paris, France
• Formulating recommendations to optimize workflows and improve collaboration.
• Improving efficiency through mapping existing processes and implementing new workflows.
• Facilitating workshops and training to familiarize teams with design thinking and agile methodologies.