Freelancer profile translated to English.
Back to original languageAbout Anthony
Design Leader with over 20 years of experience, passionate about driving digital transformation and business growth through strategic design initiatives.
Proven track record in fostering innovation and delivering measurable impact across retail, finance, and tech sectors. Able to bridge design and business strategy, lead multidisciplinary teams, and implement appropriate DesignOps practices.
Committed to transforming complex challenges into solutions. Ready to bring strategic vision and collaborative leadership.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- CelioHead of UX DesignRETAIL (LARGE RETAILERS)December 2023 - October 2024 (10 months)Paris, FranceHead of UX Design | Celio & CamaïeuKey player in digital transformation and omnichannel strategy.Design Management & DesignOps:
- Established and led a multidisciplinary team of 12, including UX/UI designers, Product Owners, developers, and QA specialists.
- Implemented an accessibility-focused Design System, achieving AA compliance and generating €400K in savings.
- Initiated change management processes, fostering a design-centric culture that accelerated professional development and improved team dynamics.
UX and Strategic Leadership:- Key contributor to the platform's digital transformation - significant 1% increase in web share of business within five months through interface and flow improvements.
- Managed a complete redesign of user journeys and touchpoints: service blueprints, pre-design UML, data-driven approach (CX, UXR).
- This strategic approach eliminated usability issues for the top ten customer pain points within five months (previously ranked first).
- Increased average basket value by 13% and boosted customer engagement and satisfaction, leading to improved repeat business.
Significant improvement in the add-to-cart experience over 7 months:- Reduced bounce rate by 0.8 percentage points
- Decreased rage clicks by 20%
- Lowered cart abandonment rate by 10%
- Participated in the successful online launch of the Camaïeu brand, expanding our digital footprint and strengthening market presence.
- Société GénéraleDesignOps ExpertBANKING AND INSURANCESeptember 2023 - December 2023 (3 months)Paris, FranceAudited design teams to identify areas for improvement.
- Proposed changes to streamline workflows and enhance collaboration.
- Increased efficiency by mapping existing processes and tools and implementing new workflows.
- Led workshops and training sessions to familiarize teams with Design Thinking and agile methodologies.
- Kantar XTELProduct Design LeadRETAIL (LARGE RETAILERS)May 2022 - June 2023 (1 year and 1 month)Bd Périphérique, Paris, FranceRedesigned a complex AI-integrated application, providing strategic input to the Executive Committee.
- Managed an international and diverse team of 6 across four countries, overseeing product design and development.
- Implemented DesignOps practices, including change management and integrating Lean UX into Scrum teams.
- Conducted international ethnographic and secondary research in North America and Europe.
- Designed and implemented a Design System for complex applications, managing accessibility in complex apps.
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Education
- Lead Product ManagerThiga Academy2023Lead Product Manager
- Certified Design Sprint Master, Design / User Interface Design / Design ThinkingNielsen Norman Group Le Laptop2018Certificat Design Sprint Master, Design / Design d'interface utilisateur / Design Thinking