Freelancer profile translated to English.
Back to original languageAbout Anthony
I am Anthony, I have over 15 years of experience in the digital field, including 6 as a Search Marketing Consultant (SEO/SEA).
My expertise allows me to intervene at different stages of your projects, whether for a one-off mission or long-term support.
My Services
- Website Redesign:I will support you from the beginning of the project, by writing technical specifications for major CMS (WordPress, Drupal, Adobe Commerce etc...), by defining a semantic matrix to help you structure your site architecture and content, by monitoring UX/UI, developments, by carrying out technical SEO testing and by managing the migration with a tailor-made redirection plan.
- SEO Audit:If your site is already online, I will conduct technical, popularity, and competitive positioning audits accompanied by a roadmap of prioritized actions to improve your performance.
- Continuous Support:For regular monitoring, I offer quarterly or monthly reviews with recommendations based on the three pillars of SEO, and continuous updating of the roadmap.
- I can alsohandle SEO writing, briefs for writers, writing guidelines, or SERP analysis to help you rank for strategic keywords.
- SEA on Google Ads:I will help you set up Google Ads campaigns (Display, Search, Shopping, Perf Max) adapted to your objectives, in perfect **synergy with your SEO strategy**.
- Performance Monitoring:Tracking results is crucial. I will assist you in setting up a Google Analytics 4 tracking plan, configuring Google Ads conversions via Google Tag Manager, and creating custom dashboards on Looker Studio, connected to sources such as Google Analytics 4, Google Search Console, Google Ads, or SEMrush.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SQLISEO/SEA, Analytics & DataViz ConsultantDIGITAL AND ITFebruary 2019 - Today (7 years and 4 months)Lyon, France⭐⭐ SEO ⭐⭐ Audit, semantic matrix, technical documentation, technical configuration (Magento, Drupal, Wordpress, Prestashop), redirection plan, support and monitoring.⭐⭐ SEA ⭐⭐ Strategy, creation and management of Google Ads campaigns.⭐⭐ Analytics ⭐⭐ Audit, tagging plan, configuration of tracking and data visualization tools.⭐⭐ Tools ⭐⭐ Google Analytics 3 & 4, Google Search Console, Google Data Studio, Google Tag Manager, SEMrush, Majestic SEO, Screaming Frog and Excel.⭐⭐ Clients ⭐⭐ Lafayette Conseil - Jotul - Manitowoc - Bioderma (NAOS) - Mapi Research Trust - Groupe SEB - Vicat - Legrand - Casino - Marjane - Renault Trucks Defense (ARQUUS Défense) - Pathel - Mitsubishi Electric - Carrier - Radiance Mutuelle (Malakoff-Mederic Humanis) - Mono500 - Groupe T2i - Legrand - Pierre Fabre (Ducray) - Oney Bank - Schiaparelli - ArcelorMittal - MacGeneration
- The Vaise To BeCo-FounderMarch 2018 - Today (8 years and 3 months)9th arrondissement of Lyon, 69009 Lyon, FranceDigital Marketing. Visibility Strategy. Performance Measurement and Analysis.
- BabolatDigital Project ManagerOctober 2012 - February 2019 (6 years and 4 months)Lyon, France⭐⭐⭐⭐⭐⭐ Digital Projects ⭐⭐⭐⭐⭐⭐ >> Main Projects- Corporate Website Redesign- Implementation of a B2B Platform- Participation in the definition and implementation of a CRM pilot project in the USA- Implementation of a B2B Brand Advocacy Program- Implementation of landing pages, event mini-sites, and contests >> Tasks- Definition of objectives and needs- Definition of digital marketing strategies- Organization of workshops- Management of external providers or internal execution- Budget management- Implementation monitoring- Testing and acceptance- Webmastering- Content management- Maintenance and optimization management- Analysis and reporting ⭐⭐⭐⭐⭐⭐ Traffic Acquisition ⭐⭐⭐⭐⭐⭐ >> Email Campaigns- KPI Definition- Target Audience Definition- Template Management- Sending- Analysis and Reporting >> Media Campaigns: Social and SEA- KPI Definition- Target Audience Definition- International Coordination- Budget Management- External Provider Management- Analysis, Listening, and Reporting >> Social Media- Guideline Definition- Account Rationalization- International Coordination- Occasional Community Management >> SEO & Analytics Strategy
Recommendations
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Education
- Master 2 Information Communication, Specialization in Media Engineering - UFR IngémédiaUniversity of Toulon2010Master 2 Information communication, Spécialité Ingénierie des Médias - UFR Ingémédia
- Master of Information ManagementUniversity of Toulon2009Master 1 Information communication - UFR Ingémédia