Anthony Besson

At Ouiglass, as Sales Manager, I fully structured and developed the agency's sales performance. I created a complete sales funnel, optimized for short sales cycles, designed prospecting and closing frameworks, and implemented operational processes that did not exist before.

Thanks to this organization, the recruitment and skill development of the team, as well as my own contribution to sales and commercial partnerships, the agency's revenue literally exploded.

We were ranked among the top 10 agencies in the national network each month, with several distinctions and awards obtained during internal conventions.

At Eni, I started as a salesperson, where my performance and ability to close in short cycles quickly distinguished me as one of the agency's top sellers. Thanks to consistent results and an excellent conversion rate, I was promoted to Field Manager. In this role, while continuing to sell to clients myself, I supervised a team of salespeople, trained them daily, and accompanied them in the field to maximize their performance.

My results and my ability to structure sales then allowed me to move into an Agency Manager position. It was truly at Eni that I developed solid expertise in short sales cycles: optimizing sales frameworks, implementing effective prospecting methods, intensive team coaching in a high turnover context, monitoring key indicators, and managing revenue. My passion for goals and performance allowed me to improve the agency in terms of sales quality and revenue growth, while maintaining a high level of engagement within the teams.

At Monique Ranou, I held the position of Area Manager, responsible for a portfolio of 126 stores across 17 departments in an extremely competitive market. My role was to ensure the brand's development throughout the area, with very varied missions: merchandising, negotiation and sale of commercial operations, product placement, shelf optimization, and management of the 80/20 rule to maximize product visibility and turnover.

I contributed to the park's growth by effectively developing volumes, promotions, and local partnerships. One of my greatest achievements was optimizing the sales funnel for the commercialization of "boxes" (gift boxes/packages), an analysis and structuring work that was subsequently adopted and deployed nationally. This experience allowed me to strengthen my skills in commercial strategy, zone management, and field operational development.