Freelancer profile translated to English.
Back to original languageAbout Anthony
Conversion & Performance Systems Architect
I help growing businesses structure, optimize, and scale their acquisition and sales systems.
My role isn't just to "create a funnel." I design data-driven conversion systems capable of transforming existing traffic into measurable and predictable growth.
🎯 Interventions
• Sales funnel architecture (evergreen, webinar, high-ticket)
• Customer journey and conversion rate optimization
• Advanced CRM structuring (GHL, Hubspot) and automations
• Sales pipeline organization and show-up rate improvement
• Definition and tracking of strategic KPIs
• Marketing/Sales alignment to streamline transformation
Goal: Transition from an artisanal system to a structured, performance-driven growth engine.
🏆 Example Project
Leaving the micro stage — Tax consulting firm specializing in supporting entrepreneurs
Complete overhaul of the acquisition and sales system:
• Evergreen funnel (opt-in, webinar, automated sequences)
• Advanced CRM structuring (GHL / Make)
• Sales segmentation and automations
• Optimization of registration, show-up, and closing rates
• Sales pipeline structuring and KPI monitoring
Result: Structured and automated system, reducing reliance on manual closing and enabling more predictable sales performance tracking.
💡 My Approach
Business vision before tools.
Intelligent automation.
Data-driven decisions.
I work with ambitious companies looking to build a true growth engine.
👉 Let's discuss your conversion system.
French
Native or bilingual
English
Conversational
Can work on-site
Marseille (up to 50km)
Experience
- Deviens Mannequin
On Malt
Strategic Sales Funnel RestructuringEDUCATION AND E-LEARNINGOctober 2025 - November 2025 (1 month)Strategic restructuring of a sales funnelCreation of a customer databaseFull automation of the appointment booking process by clients - Quitter la microMarketing Partner – Structuring & Conversion System OptimizationBANKING AND INSURANCEOctober 2025 - Today (8 months)Strategic support in the complete structuring of QLM's acquisition and conversion system.Main interventions:Evergreen sales funnel architecture (opt-in, webinar, email sequences, closing)Optimization of registration and conversion ratesImplementation of CRM automations (GHL / Make / advanced segmentation)Sales pipeline structuring and improvement of show-up rateDefinition and tracking of key KPIs (acquisition, conversion, closing)Marketing/closing coordination to streamline the prospect journeyGoal:Build a scalable, automated, and data-driven acquisition system to increase lead quality and sales performance.
- Elan performanceTurnkey Digital Offer Creation Agency for Professional Athletes.SPORTSJanuary 2025 - Today (1 year and 5 months)Montpellier, FranceCreation of sales funnels & digital offers for athletes, coaches, and infopreneursI design and implement complete digital offers for professional athletes, coaches, and solopreneurs who want to turn their audience into customers.➡️ What I concretely do:Offer Audit & StrategyWebflow Sales Page CreationIntegration of calendar (Calendly), payment (Stripe), automated emails (Brevo, Make)Complete sales funnel construction (form → CRM → sale)➡️ Tools mastered:Webflow, Make, Notion, Airtable, Calendly, Stripe, Brevo, Hubspot➡️ Target sectors:Sports, fitness, coaching, infopreneurship, online business🧠 Goal:Create an automated sales system that allows my clients to sell while they train, coach, or manage their business.
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Education
- BTS MCOFDM Business School2022Management, business, comptabilité, strategie commerciales.