Freelancer profile translated to English.
Back to original languageAbout Anthony
With over 5 years of experience in press relations and influencer marketing within companies or agencies, I decided to become a freelance Press Relations and Influencer Consultant to share my knowledge and help businesses achieve their goals. My aim is to help you get featured in the press you target with the best possible content for your audience.
Over the last 3 years, I worked for a startup incubated within the Engie group, where I was Head of Press Relations and Communication for the Please brand. I also had the opportunity to successfully lead and manage teams of Sales Consultants, Designers, and Community Managers (social media) to develop brands on local and international stages. I would like to bring you my expertise in communication, branding, press and influencer relations, as well as international development, which I gained in China and France.
I propose we have an initial discussion to talk about your strategy and implement an action plan to achieve your objectives.
French
Native or bilingual
English
Fluent
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- Anthony Aussanaire - PR ConsultantPR ConsultantCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)Achievements:- Construction, management, and implementation of the PR communication strategy according to client needs.- Implementation and management of Press Relations and e-PR activities.- Drafting press materials, overseeing the production of communication tools: press releases, press kits, talking points, Q&A documents, articles...- Developing press contacts.- Seeking opportunities for public speaking: editorial monitoring, journalist meetings, articles, interviews...- Organizing press events.- Producing press reviews, press campaign reports, and qualitative and quantitative analyses.Results: Successful local and national public relations campaigns (print, web, TV) for clients in various sectors (tech, lifestyle, etc.)
- PleasePublic Relations Manager/PR Manager - Support & Branding ManagerTECHOctober 2017 - April 2021 (3 years and 6 months)Paris, FranceSince 10/2017 - ENGIE - PLEASE startup incubated within the group, a B2B and B2C platform for home delivery for local businesses.Challenges: Develop brand awareness, gain market share, and differentiate the brand from Uber and Deliveroo.Management: 1 personAchievements:- Increase the platform's visibility among the general public: media strategy- Print media: Dossiers and press releases, managing a pool of journalists in national and regional media - 90+ publications in National and Regional press: Le Parisien, Paris Normandie, Ouest France...TV and radio: TV reports, presentations on news programs - France Télévisions – radio interviews (RTL, NRJ, France Inter...)Web and tech media: Maddyness, BFM Business...- Publications, sponsored articles, and interviews in specialized media (Franchise Magazine, Observatoire de la Franchise...).- Developing the brand's visual image on the ground: Selection of brand support products (merchandising visuals, clothing and individual equipment, computer hardware, goodies...).- Identifying suppliers, negotiations, factory inspections, and quality control of products in China. (€100k purchases/year). Logistics department management.Results:- 75 cities targeted, 2000 merchants and 1400 delivery drivers equipped on the ground.- €4M revenue in 2019 (+400% vs 2018) - 300% increase in leads in 24 months (+230/day).
- We are growth hackDigital Strategist – Country Leader FranceCONSULTING AND AUDITSFebruary 2017 - September 2017 (8 months)Hong Kong, ChineChallenges: Establish WE ARE GROWTH HACK in France, accelerate market penetration in France for international clients – German, Chinese, and North American.Achievements:- Press Relations - Influencer Relations: Targeted media strategy based on each client's field of activity: print and specialized press. Identification and qualification of social media influencers.- Advertising targeting predefined prospect audiences: Facebook – Instagram (+$5K budget/month).- Creation and management of web communities: content writing and distribution, community management, FAQ. - Product referencing on Amazon: product sheets and advertising on the platform.Results: Average increase of 20% in client sales and acquisition of subscribers/followers at a speed of over 1000/month in the first 6 months.
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Education
- BTS International TradeJean Rose2011
- Professional Bachelor's Degree in Organization Management (work-study program)Université Paris 2 Assas2012