Anthony Asquin

Direction and development of the B2B and Product Marketing team (4 employees) Definition and execution of the marketing roadmap and budget according to global objectives Structuring of the company's strategy through market and competitor analysis Launch of marketing campaigns and go-to-market (GTM) strategies Monitoring and forecasting of Demand Generation performance (Leads, MQLs, SQLs) Support and training of the sales team to achieve business objectives

Direction of the Inbound & International Marketing team (4 employees) Implementation of the Inbound Marketing strategy to support company objectives Planning and launching campaigns to increase brand awareness and lead acquisition Setting up marketing automations to feed the sales force with prospects Monitoring and analysis of marketing performance with key indicators (Lead, CAC, MQL, MRR)

Direction of the Marketing and Sales department, reporting directly to the CEO Management of operational teams (4 employees and 3 sales representatives) Definition and execution of the marketing and sales strategy in-store and e-commerce Planning and execution of the department's roadmap (acquisition and conversion) Forecasting and analysis of performance according to company objectives