Anthony Ardisson

What was done in 6 months, with a team of 3 people and €45K of average monthly budget:

- x2 in terms of new customers per month (North Star Metric)

- search, display, social ads campaigns

- 52 SEO articles published (+30 written or in progress)

- 33 partnerships signed (including 23 in indirect sales)

- 37 growth tests listed with 49% success (+7 still in progress)

- 1 communication campaign in print

- 1 brand platform

Head of Acquisition of a Fintech startup, specializing in life insurance investment for individuals.

North Star Metrics:

👨‍🚀 Number of new customers:

Growth from 1 to 30 new customers per day thanks to affiliation, SEO, SEA, referral and press relations. CAC divided by 3.

💸 Assets under management:

From €20M to €350M in 24 months, in particular thanks to CRM campaigns.

Copywriting for companies in the world of personal finance and real estate.

1) I help my clients unlock their conversion rates by rewriting their marketing assets.

2) I rely on 10 years of experience as an acquisition manager and growth marketer to identify opportunities for improvement in acquisition funnels and CRM campaigns.

3) I have produced 500 + content, ranging from email sequences to homepages, landing pages, leads magnets or even blog articles.

4) I have worked for Fintechs/Proptechs like Nalo, Louve Invest, Tantiem, Ramify, Virgil, Hosman, Beanstock, Bevouac, Masteos, Oqoro, etc.

5) Bonus: I have developed a proprietary customer research methodology to help my clients identify their ideal target and enhance their differentiating elements. This work makes it possible to renew its acquisition strategy, develop its content strategy or successfully redesign its site.