Anthony Adda

Creation of UGC content focused on conversion for brands, entrepreneurs, and e-commerce:

• • Ads Videos (Meta, TikTok, YouTube)

• • Customer reviews / Testimonials

• • Product demonstrations

• • Unboxing

• • Lifestyle content

• • Scripts + shooting + editing

As a freelance creator and partner of Agence Short, I am part of a network of over 100 creators who participate in the production of high-performing video content for ambitious brands. Agence Short, the number 1 reference for content creation in France since 2022, has supported over 300 companies in boosting their digital performance with a 100% satisfaction rate.

My role involves embodying brands through authentic 9:16 format videos, following scripts and concepts developed by the creative team led by Mathis Faivre, founder of the agency and creator of the iPhone format we all know today. I shoot various content: indoor and outdoor UGC format, man-on-the-street interviews, studio sessions with professional cameras and microphones.

What sets this collaboration apart is the rigor of the production process. Each video is strategically designed to perform on social networks, with in-depth creative analysis. The agency produces over 50 videos per week and tests new concepts daily, allowing me to evolve in a dynamic creative environment and constantly learn new content creation approaches.