About Anthéa
English
Fluent
French
Native or bilingual
Italian
Basic
German
Basic
Experience
- Ethnic GalsFOUNDER/CEOE-COMMERCEMay 2021 - Today (5 years)Miami, United StatesCreation of an e-commerce store offering subscription boxes.Subscription Box that uses science to transform hair care and personal care. www.ethnicgals.comHealthy, long hair can be difficult to maintain. Our specially formulated products are designed to meet the porosity needs of your hair.Our mission is to improve the hair care routine of women with curly and afro hair based on their hair porosity. Furthermore, we want to bring science into our customers' bathrooms by offering products specifically designed for them.Skills used:Facebook AdsGoogle AdsBranding marketingTeam buildingE-commerce growthSocial Media marketing managementGrowth hacking management
- Sports GrillSocial Media ManagerRESTAURANTS AND FOOD SERVICEMay 2019 - Today (7 years)Miami, United StatesDuring my expatriation to the United States, I was responsible for the digital marketing strategy for 7 restaurants in Florida.Develop, implement, and manage their digital marketing strategy (targeting - marketing objectives - KPI - graphic design) and promotional marketing plan.• Improved restaurant engagement on social media by 40% in 6 months by implementing a new digital marketing strategy (paid and earned media).• Monitored SEO and suggested content optimization (keyword management - WordPress CMS website management).• Measured the success of social media campaigns through quantitative analysis to improve community development (KPI - ROI - Weekly reporting - briefing).• Created posters, menus, packaging, video: creative design.• Managed advertising budget for media management (online / offline).• Partnered with Brand Ambassadors: Influencer Marketing & Content Partnership.
- VELVETY PARISSOCIAL MEDIA MANAGERFASHION AND COSMETICSNovember 2018 - November 2019 (1 year)Paris, France• Developed and managed strategic briefs on social media (brand voice, target persona, storytelling) and calendar planning to align with marketing strategies (competitive analysis),• Managed content (text, images, and videos) for Instagram, YouTube, Facebook, and Twitter social media for the e-commerce platform,• Increased revenue by 60% through a successful paid media strategy and key influencer relationship management in 6 months• Forecasted sales and planned demand via the E-commerce site, D2C marketing,• Monitored inventory for new product launches and managed inventory via Excel to support the supply chain and product management,• Reduced fan complaints by 15% in 4 months by responding promptly to all online inquiries,• Increased market share through event development to build a community and increase brand awareness. (B2B marketing management),• Organized digital media campaigns aligned with business objectives, increasing online sales by 40% in 6 months by implementing external partnerships (@ PembeCherole), external agencies, and effective digital marketing promotion. (influencer marketing)Managed SEO for velvetyparis.com landing pages for search engine optimization + keyword research and website maintenance.
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Education
- Digital Communication ManagerInstitut de l'Internet et du Multimédia2018Lors de mon parcours scolaire, j'ai eu la possibilité de réaliser un bachelor spécialisé en communication digitale, pour terminer en alternance pour obtenir mon mastère en manager de la Communication Numérique. J'ai pu apprendre : Stratégie Parcours d’Achat Planning stratégique Viralité et média Stratégie omnical User eXperience Customer Relationship Management Data Driven Maketing Direction commerciale Stratégie d’entreprise Droits du numérique Finance Semaine transverse (développement des softskills en mode hackathon) Anglais Modules électifs