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Ansgar HeinAH

Ansgar Hein

Marketing Consultant / Interim Manager Marketing

€1,120/day
Köln, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ansgar

My name is Ansgar Hein and my area of expertise as a marketing consultant lies at the intersection of marketing, sales, and digital transformation. For over 20 years, I have been developing successful strategies and concepts for various industries. What drives me are challenges and their solutions, from the conceptual-strategic part to the operational implementation of defined measures.

In over 180 successfully implemented marketing and sales projects, I have led teams and employees, developed and implemented brand strategies, created and monitored communication and budget plans, and managed campaigns, events, and trade fairs. As a digital native, I am a digitalization professional and have been responsible for over 60 website and app launches, from small to very large. I have equally successfully designed internal processes, from content marketing and newsroom, through efficient and transparent task management, to process documentation and the development of internal academies.

My agile mindset and my high IT and technical know-how help me as a marketing consultant and interim marketing manager to convince stakeholders and customers alike and to achieve jointly defined goals. Furthermore, as a former editor of an IT magazine, I am well-connected, think entrepreneurially as the founder of two companies, and possess strong analytical skills as well as a pronounced implementation orientation.

As the son of a controller, I am inherently equipped with a particularly high affinity for numbers. This helps me in the creative design of budgets as well as in data-driven marketing, one of my pet projects. My personality profile is "Teacher," and thus I continuously develop employees and organizations.
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

  • Dutch

    Basic

Can work on-site
Köln (up to 50km), Düsseldorf (up to 50km), Frankfurt am Main (up to 30km), Stuttgart (up to 40km), Hamburg (up to 30km), Berlin (up to 30km), Hannover (up to 30km), München (up to 30km), Leipzig (up to 50km), Nürnberg (up to 30km)

Experience

  • Think B2B
    Interim Marketing Manager
    CONSULTING AND AUDITS
    August 2020 - Today (6 years)
    Köln, Germany
    I make your B2B marketing more agile, digital, and successful.
    B2B Marketing Agile Method Digitalization Consulting Coaching Marketing Strategy Communication
  • Reifenhäuser GmbH & Co. KG Maschinenfabrik
    Head of Corporate Communications
    MECHANICAL ENGINEERING
    February 2019 - July 2020 (1 year and 6 months)
    Troisdorf, Germany
    Led 6 employees. Budget responsibility. Reorganization of the communications department including the introduction of a global content marketing strategy, agile processes, and tools. Most successful major trade fair (K2019) in the company's history with over 1200 sqm exhibition space. Crisis communication.
    Content Marketing Agile Method Digital Marketing Marketing Strategy Conception Marketing Automation Budget Responsibility Budget Planning Events Trade Fair Crisis Communication SEO SEA
  • iesy GmbH & Co. KG
    Head of Innovation & Communication
    TECH
    October 2014 - January 2019 (4 years and 4 months)
    Meinerzhagen, Germany
    Led 2 employees. Budget responsibility. Development of a marketing department and creation of a long-term marketing strategy, including re-branding. Establishment of digital lead management. Successful launch and operation of a B2B shop. Development of new market segments and product ranges. Product launch.
    Business Development Marketing Lead Generation E-Commerce Branding Product Development Budgeting Web Marketing TYPO3 Social Media

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Education

  • Trainer Aptitude
    IHK
    1997
    Ausbilder für die Berufe Industriekaufmann und Mediengestalter Digital
  • Agile Leadership
    Haufe Akademie
    2020
    Selbstorganisierte Zusammenarbeit und individuelle Praxis-Strategien für agile Führung.

Skill set

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