Freelancer profile translated to English.

Description

Hi, I'm Anqi.

I help remote scale-ups make strategic decisions quickly and with purpose. Because I design workshops that enable the really difficult conversations. No off-the-shelf frameworks. No "death by sticky notes".

Long and passive-aggressive Slack threads and emails turn into realAlignment**. A **Roadmapbased on reality, not on who talked the longest.

With over 7 years of experience as an in-house facilitator and UX designer at Henkel, I have led over 200 workshops. So you can rely on me.

If your team is drowning in "priorities", let's work together.

Languages

German
Native or bilingual
English
Native or bilingual
Chinese
Conversational

Workplace preferences

Remote only

Primarily works remotely

Yes, AF.
Strategic Facilitator
November 2025 - Today (9 months)
Help distributed scale-ups cut through growth chaos and turn confusion into clear next steps.
Design and run strategic workshops that moved teams from “we’re stuck” to “we know what happens next”.
Take multi-team, multi-timezone projects and turn them into workable roadmaps people can actually follow.
Workshop Facilitation Design Thinking UX Design Presentation Skills Decision making
foodspring
UX Researcher & Designer
August 2024 - March 2025 (7 months)
Led UX research and product design for Foodspring’s D2C platform used by millions.
Found gaps in the customer journey that turned into fixes adopted across teams.
Delivered research, prototypes, and concepts that shaped the product roadmap.
Worked closely with product teams to keep design, brand, and business goals in sync.

Biggest win:
Mapped a messy user flow, fixed it, and watched support tickets drop after launch.
UX Research GenAI Maze UX Design Presentation Skills
Henkel
UXUI Designer
July 2021 - May 2024 (2 years and 10 months)
Germany
Designed and improved B2B and B2C digital platforms across regions.
Ran 40+ workshops to turn insights into concepts, then into working designs.
Co-led UX for Henkel Adhesives’ largest global B2B e-commerce platform.
The result: a redesign that helped drive a 30% conversion lift.
Worked across silos to keep teams pointed in the same direction.

Core lesson:
Clear decisions beat endless discussion every time.
UI/UX Design Workshop Facilitation UX Research User Research Wireframing