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Description

11 years of experience specializing in e-commerce and CRM.

E-commerce expertise from strategy creation to implementation through various levers:

• E-store management

• CRM / eCRM

• Digital marketing

• Performance analysis

• Digital project management

Feel free to contact me, I would be delighted to discuss your projects with you.

Industry field of expertise

Languages

German
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km)

Largo
E-commerce Manager
E-COMMERCE
September 2021 - Today (4 years and 9 months)
Nantes, France
• Develop online sales revenue and implement the online sales strategy
• Define the commercial animation plan
• Manage digital marketing levers: SEA, SMA, SEO, and affiliation
• Optimize the online platform to ensure the best user experience
• Manage the online product catalog: select products, manage prices and stock.
• Analyze performance indicators
• Ensure technological monitoring
E-commerce Webmarketing Strategy
Clarins
eCRM Manager - EMEA
E-COMMERCE
March 2017 - July 2019 (2 years and 4 months)
Paris, France
• Definition and implementation of the eCRM strategy for the 9 e-commerce sites of the Clarins Group in the Europe region for the Clarins and Mugler brands.
• Definition and supervision of the deployment of commercial and relational campaign plans for the 9 e-commerce sites: newsletters, direct mail, SMS.
• Management of the eCRM budget.
• Analysis of performance indicators.
• Management of CRM databases.
• Management of service providers and agencies.
• Management of a team of 2 people.
CRM Email Marketing Marketing Customer Journey E-commerce Email Design Webmarketing Strategy
Clarins
eStore Manager - EMEA
E-COMMERCE
April 2013 - April 2017 (4 years)
Paris, France
• Definition and implementation of the commercial animation policy for the 6 e-commerce sites of the Clarins Group in the Europe region for the Clarins and Mugler brands.
• Definition and implementation of the e-merchandising strategy.
• Analysis of performance indicators.
• Deployment of new features on the sites.
• Management of a team of 3 people.
E-commerce Marketing Customer Journey Sales Strategy Webmarketing Strategy