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Anouk DraiAD

Anouk Drai

CRM & Business Analyst

€550/day
2 projects
Aix-en-Provence, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anouk

I have been working in CRM functions since 2013, particularly on the Adobe Campaign tool:

- operational management of campaigns and triggers
- monitoring KPIs and strategic recommendations
- cross-functional management of business teams
- user training

And Business Analyst Project Manager since 2018:

- CRM, Web, App, EDM project
- definition of needs
- backlog management, arbitration and prioritization
- functional testing
- user training

I have worked in Agile and V-cycle methods, in French, English and Spanish.

I have interpersonal skills that allow me to integrate into existing teams very quickly and naturally.

Based in Aix-en-Provence, I am available immediately.
  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Aix-en-Provence (up to 15km)

Experience

  • GROUPE ADSN
    Product Manager
    SOFTWARE PUBLISHING
    November 2020 - December 2023 (3 years and 1 month)
    Venelles, France
    CRM Management:
    • Processing office databases
    • Training of notarial offices on the CRM tool (2h/office)
    • Strategic and operational support
    • Proposal of emailing campaign templates

    Project management from build to run:
    • Prioritization of developments defined according to technical complexity and potential business contribution (backlog)
    • Coordination of technical and business stakeholders, internal and external
    • Facilitation of product progress meetings
    Salesforce Atlassian Confluence Atlassian JIRA CRM Customer Relationship Management (CRM) Project management Web project management
  • BRAND ADVOCATE
    Product Owner
    DIGITAL AND IT
    June 2020 - October 2020 (4 months)
    Aix-en-Provence, France
    Management of a PWA development project for a national brand

    • Centralization of elements from various stakeholders (clients, agency, technical providers) and cross-functional management internally
    • Development of working documents (functional specifications, application tagging plan, test plan...)
    • Monitoring of developments, testing, tests and feedback
    • Test - validation of data present in the Adobe CRM tool after migration
    • Creation of automated CRM paths following navigation on the PWA
    Adobe Campaign Selligent
  • QOMMUTE
    Functional project manager
    SOFTWARE PUBLISHING
    January 2020 - March 2020 (3 months)
    Marseille, France
    Management of tool integration and support for business teams

    • Writing test scenarios and sheets
    • Execution of tests
    • Returns or validations of developments to technical teams
    • Creation of bug or product evolution tickets
    • Development of training materials
    • Management of feedback and user support
    Project management

Reviews

5.0

Out of 2 ratings

C

Claudia

Brand advocate

Reviewed on 10/11/2019

C

Claudia

Brand advocate

Reviewed on 10/10/2019

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Education

  • Master in Business Management
    Montpellier Business School
    2015
  • Master in New Information and Decision Technologies (MTID)
    IAE Montpellier
    2015

Skill set

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