Freelancer profile translated to English.

Description

Strategic Planning / Content Plan and Brand Content / Social Media / Production Monitoring

----------------------------------------------------------------------------

PRODUCE CONTENT THAT BRINGS VALUE (AND CLIENTS) 🚀

My expertise and work methods will allow you to think about your brand, structure it over time, and produce coherent and high-performing assets to make a difference in your market. I thus help you to build your 360 communication plan, particularly on social networks and digital platforms.

🚀 Additional bandwidth, to compensate for ongoing recruitment, and accelerate your business without delay: Editorial Manager, Content Manager, Brand Manager, Content Strategist, Brand Content Specialist, Head of Content, Editorial Management...

🧩 Strategic planning support, to structure your brand, your strategy, and define your mission, your purpose, your values, your content strategy, your editorial charter...

Some references:

Lydia - Sumeria

Orange Caribbean

Saint-Martin Tourist Office

Yves Rocher international

Marionnaud

Sanofi

Christofle

TotalEnergies

DisneyLand Paris

Alain Afflelou

Natixis Payments

Food Chéri

AXA

Publicis

Socialyse Paris

Follow Agency

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marigot (up to 50km)

EWAG MEDIA
Director of Digital Content for Antilles-Guyane
PRESS AND MEDIA
March 2024 - Today (2 years and 3 months)
Marigot, St. Martin
- Content Strategy: Develop a content vision and strategy aligned with the group's digital transformation objectives, incorporating various formats (articles, videos, podcasts, social media, etc.) and a strong brand awareness ambition.
- Team Management: Supervise and develop a team of content creators and JRI (in-house and external) in Guadeloupe, Martinique, Guyana, Saint-Martin, and Paris, fostering innovation and collaboration.
- Production and Coordination: Oversee and participate in content production through briefs, scripts, and storyboards, ensuring the quality, relevance, and consistency of messages across all platforms.
- Resource Management: Participate in defining and overseeing human resources, cost control, and optimizing time spent on projects.
- Performance Analysis Support: Implement performance indicators and analysis tools to evaluate content impact and adjust strategy based on results.
- Monitoring and Trends: Track developments in the media and digital technology sectors, integrating best practices (tools, AI...) and new trends into the content strategy.
- Interdisciplinary Collaboration: Work closely with the print magazine teams, sales, and technical teams to ensure an integrated, consistent, and profitable approach.
Print Communication Team Management Content Marketing Editorial Strategy Media
Planning stratégique
To help these advertisers define their brand platform (2019 to present)
E-COMMERCE
January 2019 - Today (7 years and 5 months)
Oui Care / Christofle / Guess / Michelin / Tessi / Aftral / Auchan / Scille / Kador...

Definition of business/market contexts and challenges
Definition of strategic choices (market differentiation, brand DNA, values, purpose, mission...)
Definition of creative choices (visual territory markers, editorial markers/tone of voice, creative commitments...)
Co-production of the visual charter
Production of the editorial charter
Strategic Planning Content Strategy Branding 360° Communication
Office du tourisme
AMO Content Marketing
September 2024 - May 2025 (8 months)
The objective of the mission was to support the Saint-Martin Tourist Office in a comprehensive and streamlined marketing strategy for 2025.

The approach focuses on optimizing marketing levers at each stage of the traveler's journey, from inspiration to feedback. It proposes a structured method by market, aligning creativity, performance, and cost control, to then deliver optimized content production and an easy-to-identify and deploy action plan.
This initiative aims to maximize campaign impact while enhancing the destination's visibility and attractiveness.