Freelancer profile translated to English.
Back to original languageAbout Anouchka
Graduated with a master's degree in work-study at the Institute of the Internet and Multimedia, I then worked for more than 2 years in digital marketing for a B2C advertiser.
With my experience in social media, web/e-commerce project management, and web analytics, I am embarking on the adventure of freelancing.
During the Covid period, I am #ReadytoHelp :)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital Project ManagerE-COMMERCEOctober 2020 - Today (5 years and 8 months)
- UCPAWeb Analyst / Web Project ManagerTRAVEL AND TOURISMFebruary 2018 - October 2019 (1 year and 8 months)Paris, FranceWeb Analyst- Monitoring of key KPIs and activity of the Ucpa ecosystem websites- Optimization and testing of the tagging plan- Construction and optimization of dashboards- Support for business units on tracking their own needs- Ad hoc analysis of audiences, user journeys, and visitor behaviorWeb Project Manager- Participation in the redesign project of the ucpa.com e-commerce site- Analysis and prioritization of functional evolution requests- Testing and acceptance of deliveries
- Fleurance NatureSocial Media Project ManagerHEALTH AND WELLNESSMarch 2017 - November 2017 (9 months)Paris, FranceSocial media management (Facebook, Twitter, and Instagram)o Brand strategy and promotion on social networks and blogo Publication schedule for each networko Content creation (writing, visuals in collaboration with the graphic designer) and publicationo Sponsorship: media agency managemento Moderation and interaction with the communityo Monitoring and benchmarking on various networksReportingo Analysis and tracking of various KPIso Recommendations based on strategic directions and budgetMonitoring and e-reputationo Monitoring of competitors and the brand via a SAAS toolo Internal evangelization, transmission of trendsPartnership with bloggerso Collaboration with a PR agencyBlog redesign project managemento Graphic and ergonomic redesigno Editorial strategy and content promotion on the future site
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Education
- Master's degree in digital communication managementInstitut de l'Internet et du Multimédia2016