Freelancer profile translated to English.
Back to original languageAbout Anouar
Senior CRM Project Manager with 10+ years of experience, specializing in omnichannel and CRM project management (Salesforce, Loyalty, Marketing Automation, NPS, CSAT) in international environments.
Accustomed to managing multidisciplinary teams (BA, QA, Dev), coordinating integrators and publishers (Salesforce, GCP, EasyPicky…), and steering CRM integration into complex IT systems.
Strong experience in roadmap steering, governance, functional architecture definition, run management, and continuous improvement.
Also involved in loyalty program projects, customer satisfaction measurement (CSAT, NPS), and customer experience optimization within CRM ecosystems.
đź“‹ Project management up to go-live
🎨 Coordination between different stakeholders (IT, business, users)
👩‍💻 Development and build monitoring
🧪 A/B and UAT (business) testing
🚀 Deployment (Go-live) & Care
đź“Š Planning and resource management (FTE, Risk, Workload, Cut-over plan)
🔄 Change management
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- AccentureSenior CRM Consultant & Product OwnerDIGITAL AND ITNovember 2022 - April 2024 (1 year and 6 months)Paris, FranceClient: L'Oréal SA-L'Oreal France/ Mission: NPS & Loyalty Program (web development)- EMEA- Management of the Loyalty & NPS backlog (B2B & B2C) for MUGLER & AZZARO brands- Participation in steering committee meetings (COMOP, COPIL)- Planning, organization, and direction of technical & functional workshops- End-to-end monitoring of the development of the two web applications- Management of 4 consultants (2 BA & 2 QA)- Support for Business & IT in solution development- Facilitation of business meetings (weekly & daily meetings)- Roadmap drafting, workload estimation, budget and risk management- Go-live steering (GCP, Apigee, and Salesforce)
- AccentureSalesforce Business AnalystDIGITAL AND ITSeptember 2020 - November 2022 (2 years and 3 months)Paris, FranceClient: Danone France / Mission: Development of AI & Data Solution - Project (Easy Picky)- Drafting of functional and technical specifications- Facilitation of technical workshops with the vendor (EasyPicky)- Supervision of development and management of tickets and incidents (ServiceNow & Jira)- Organization and direction of design, development, testing, and go-live meetings- Coordination of UAT execution- Preparation and conduct of Go/No Go decision workshops- Creation of dashboards on Salesforce- Monitoring of solution developments (Git/GitHub)- Solution mapping with Salesforce- Solution testing and acceptance (UAT)- Project reporting and development progress monitoring- Analysis and resolution of issues with tech, data & integration teams
- AXA SAInsurance Consultant (BA&QA)BANKING AND INSURANCEMarch 2020 - March 2021 (1 year and 1 month)Nanterre, FranceScope:
- Life insurance, provident insurance, wealth management
- Customer portal, policyholder portal, prospect
- AGA
Tasks:- Participation in business needs analysis with sales, marketing, and wealth management teams
- Support for the PO during roadmap and story mapping workshops
- Participation in defining the project roadmap with the PO and managing priorities
- Organization and monitoring of agile ceremonies: sprint planning, daily stand-ups, demos, retrospectives
- Participation in drafting user stories and functional specifications for migration to Salesforce.
- Organization of workshops to gather functional expectations from business units
- Participation in migrating data from Mercure to Salesforce and validating data quality
- Participation in configuring the Salesforce CRM (objects, workflows, reports, dashboards)
- Organization of training for users on Salesforce (general agents, wealth/provident teams)
- Participation in functional testing, UAT, and defect reporting
- Organization of user acceptance testing (UAT) with business teams
- Participation in producing project progress reports, risks, and deadlines
Recommendations
Be the first to recommend Anouar
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master en administration des entreprisesIAE de Poitiers2016Gestion d'entreprises Conseils Management de projet Stratégie produit Innovation et transformation digitale Optimisation des processus métier Gestion de la performance et tableaux de bord Réglementation et gestion des risques
- Ingénieur en Systèmes d'information & IndustrieAIAC2015Conception et architecture des systèmes d'information Développement d'applications web Gestion de projets informatiques et méthodes agiles Intégration de systèmes Cloud computing
Certifications
- Business Analystscrum.org2021