Freelancer profile translated to English.
Back to original languageAbout Anouar
As a Senior Digital Media Buyer, I am currently working on the Orange Morocco account, where I develop and execute digital media strategies to optimize the visibility and effectiveness of campaigns. My expertise extends to various channels such as SEM, SMM, Display and Remarketing, allowing me to create impactful campaigns tailored to the needs of clients.
Throughout my professional career, I have had the opportunity to collaborate with prestigious brands such as Nivea Morocco, Audi, Porsche, Nissan, Volkswagen, Seat, Skoda, Renault, Dacia, Volvo, LG, Aquafina, Centrale Danone, OCP AFRICA, Group Barid Al-Maghrib, Office National des AĂ©roports, Kifal Auto, and Aswak Assalam. I have implemented effective media buying strategies and optimized budgets to achieve concrete results.
I also have advanced skills in web tracking, using tools like Google Tag Manager to implement high-performance tracking solutions. My passion for lead generation, fan acquisition, and community engagement has allowed me to support many companies in improving their online presence and achieving their marketing objectives.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Initiative DigitalDigital Media Buyer SeniorJanuary 2024 - Today (2 years and 7 months)Casablanca, Morocco- Responsible for launching, managing, and reporting on digital campaigns for Orange Morocco on various platforms, including Meta ads, TikTokAds, Google Ads, DV360, DCM, high-end local press, Teads, etc.- Developing innovative solutions for tracking and controlling the budget of digital campaigns.- Monthly reporting for all BUs, including key performance indicators.
- EquityDigital Traffic ManagerSOCIAL NETWORKSOctober 2022 - Today (3 years and 9 months)Casablanca, MoroccoTasks performed:- Defining and developing targeted media strategies across different acquisition channels (SEM, SEO, Display, Social Networks, RTB, Retargeting…)- Developing a tracking strategy.- Managing and optimizing visibility on the web.- Managing the budget across these different channels with a view to return on investment of the various campaigns- Implementing innovative solutions for continuous improvement of campaign performance.- Generating leads, engagement, and fan acquisition for OCP AFRICA, Group Barid Al-Maghrib, Centrale Danone, Office National des aéroports, Aswak Assalam and British centre group.- Facilitating training sessions for agency clients.- Reporting and tracking results via Google data studio, Google Analytics, ...- Optimizing purchasing costs / revenue / ROI.
- kiafal autoMarketing AnalystAUTOMOBILENovember 2020 - Today (5 years and 9 months)Casablanca, MoroccoTasks:- Developing a traffic acquisition strategy.- Implementing online acquisition campaigns with the aim of generating qualified leads (FB Ads and Google AdWords)- Developing a GTM web tracking strategy.- Managing the marketing budget.- Defining KPIs- Monitoring and managing paid acquisition levers (SEA, display, social ads)- Tracking and analyzing campaign performance and ROI- Creating content: writing, graphic designs, photos, videos…. (Photoshop and Adobe premium)- Increasing digital presence and increasing visibility on the web- Interaction with its members (answering questions, creating exchanges)
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Education
- Professional Bachelor's Degree in Marketing and Sales TechniquesNational School of Business and Management2020
- Specialized Technician in International TradeSpecialized Institute of Management and Information Technology2018
Certifications
- Google analyticsGoogle academy2021
- Google Tag ManagerGoogle academy2021