Freelancer profile translated to English.

Description

WHAT I CAN HELP YOU WITH

Do you lack a large marketing department, but want to position your business professionally and grow strategically? I offer you flexible, tailor-made support – exactly where you need it.

As an external marketing partner, I develop professional strategies, optimize your communication, and ensure targeted implementation that strengthens your brand and makes your expertise shine. Whether it's ad-hoc consulting, project-based support, or long-term accompaniment – I'm by your side to ensure your marketing is efficient, effective, and compelling.

🙋🏼‍♀️ ABOUT ME

I am a marketing consultant for companies that want to sharpen their positioning, expand their reach, and establish their brand with sustainable appeal.

As a T-shaped marketer and strategic generalist, I understand how to communicate complex topics clearly and convincingly through high-quality content.

I bring strategy, structure, and excellence to your marketing, manage projects with foresight, and connect the relevant channels for strong, consistent, and top-quality visibility.

My focus: Marketing with substance, impact, and quality.

🎯 MY AREAS OF EXPERTISE

🫶 SOCIAL DAYS are my great passion. I organize Social Days for companies that fit their ESG/CSRD strategy and make all stakeholders happy. Gladly also including a communication package.

🎓 BACKGROUND: A solid mix of Business Administration, Marketing & Project Management.

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

Hamburg (up to 50km)

BLUE LEMON Marketing
Marketing Consulting & Project Management
July 2024 - Today (1 year and 11 months)
Hamburg, Germany
CONSULTING & STRATEGY | Conception and creation of marketing roadmaps
CONTENT MARKETING | Conception, editorial planning, creation of texts and visuals, distribution, email marketing
SOCIAL MEDIA MARKETING | LinkedIn and Instagram, expert positioning, personal branding
WEBSITE PROJECT MANAGEMENT | Conception, supervision of website project implementation
WORKSHOPS & TRAINING | Implementation of (AI) tools, development of guidelines
SOCIAL IMPACT MARKETING | Communication strategy, Social Days, event marketing
EMPLOYER BRANDING | Personnel marketing, job postings, management of kununu profiles
EXTERNAL MARKETING BACKOFFICE | Project management, planning, control, and implementation of all marketing processes
INTERIM MANAGEMENT | Bridging gaps in expertise or personnel, leading results-oriented project teams
SOCIAL DAYS | Organization within the company's ESG/CSRD strategy
Panattoni Germany Properties GmbH
B2B Marketing Manager
September 2022 - June 2024 (1 year and 10 months)
Hamburg, Germany
STAKEHOLDER MANAGEMENT | Management of cross-departmental communication projects, creation of decision-making bases for C-level
AWARD MANAGEMENT | Conception and creation of applications for real estate awards for Brownfield24, Logix, and Immobilienmanager awards
PERSONAL MARKETING | Strategy development and implementation of employer branding measures on kununu and Xing
IMPACT MARKETING | Conception, implementation, and marketing of CSR events such as Social Days and charity events
CONTENT MARKETING | Conception, creation, and distribution of posts, blog articles, white papers, visuals, and videos
SEARCH ENGINE OPTIMIZATION | Management of SEO measures
PARTNERING & SPONSORSHIPS | Organization of strategic cooperations
DIGITAL MARKETING ANALYTICS | Strategy development and implementation at European level
PERFORMANCE MARKETING | Strategy development, management, and implementation of Google Ads & LinkedIn Ads
MANAGEMENT OF DIGITAL PROJECTS | Privacy Policy, cookie banners, and website translations
DESIGN OF ADVERTISING MATERIALS | Digital Ads and Out Of Home
MANAGEMENT OF SERVICE PROVIDERS | SEA, SEO, Layout, Video, Legal
WV Workout Werbung GmbH
Senior Project Manager Marketing & Communication
January 2020 - August 2022 (2 years and 8 months)
Hamburg, Germany
PROJECT LEADERSHIP | Leading agile multidisciplinary project teams
PROCESS MANAGEMENT | Development and optimization of internal and external scalable processes
PROJECT MANAGEMENT | Onboarding of national and international master partners and licensees
KEY ACCOUNT MANAGEMENT | Expansion and internationalization of a client with a license system, in the areas of website, marketing, and communication
DIGITAL PRODUCT DEVELOPMENT | Conception, development, and implementation cross-channel
MARKETING STRATEGIES | Conception and operational implementation for B2B and B2C
CONTENT MARKETING | Creation of images and text and operational implementation for B2B and B2C
EMAIL MARKETING | Creation and operational implementation
PERFORMANCE MARKETING | Conception and operational campaign management of Google Ads and Meta Ads
CONSULTING | Expert advice to clients on marketing strategies, growth marketing, and business start-ups
MANAGEMENT OF SERVICE PROVIDERS | SEA, Layout, and Web Development