Freelancer profile translated to English.
Back to original languageAbout Ann-Kathrin
I'm Anni – a freelance Brand & Creative Lead from the Stuttgart region with over 15 years of experience in branding, corporate design, and brand strategy.
I help small and medium-sized businesses build a brand that truly works. Not just one that looks good – but one that builds trust, creates recognition, and lasts long-term. And I step in for agencies that need an experienced hand – quickly, reliably, and without a long onboarding process.
What sets me apart:I don't just think in terms of design, but in strategy. Two degrees – Communication Design (HfG Schwäbisch Gmünd) and Business Administration/Marketing (DHBW Heidenheim) – mean I don't just make brands look good, but I also think economically. Clients like Birkenstock, everdrop, and Mercedes Global Training trust my work. In 2017, I was awarded the German Brand Award.
My Focus Areas:Branding & Brand Strategy – Positioning, Brand Core, Brand Development from Scratch
Corporate Design – Logo Development, CD Systems, Brand Manuals, Business Stationery
Print – Brochures, Catalogs, Annual Reports, Packaging, Trade Show Design
Digital – Newsletters, Web Design, Social Media Design
Campaigns & Advertising Technology – Conception, Outdoor Advertising, Campaign Development
For Agencies:
I'm used to getting started quickly, contributing ideas, and delivering cleanly – without you needing to hold my hand.
I bring my own network of developers, copywriters, photographers, and videographers if a project requires more than just design.
No Agency Blabla. No Overhead. Instead, honest assessments, reliable deadlines, and work you can count on. I look forward to your inquiry – just get in touch.
Online Portfolio:
English
Fluent
French
Conversational
German
Native or bilingual
Can work on-site
Stuttgart (up to 50km), Stuttgart (up to 50km), München (up to 10km), Aalen (up to 50km)
Experience
- FreelancerFreelancer as Communication Designer / Concept DeveloperDIGITAL AND ITMay 2017 - Today (9 years and 3 months)StuttgartI am a communication designer with over 15 years of experience in the creative industry. As a specialist in branding, editorial, and social media, I develop well-thought-out visual identities and strong brand presences with a strategic approach. I combine conceptual clarity with aesthetic sensitivity and a keen sense for trends, target groups, and brand positioning – from the initial idea to consistent implementation across all channels.
- Jung: Kommunikation GmbHJunior Art DirectorDIGITAL AND ITJanuary 2016 - March 2017 (1 year and 2 months)Stuttgart, GermanyAt Jung Kommunikation, I was responsible for the support and further development of well-known public institutions and medium-sized companies. I developed holistic corporate design concepts, editorial projects, and cross-media campaigns – from strategic conception to creative implementation. My focus was on clear brand management, consistent visual communication, and high-quality print and digital media.
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Education
- Bachelor of Arts Business Administration / Communication DesignHochschule für Gestaltung Schwäbisch Gmünd2016Bachelor of Arts (Kommunikationsgestaltung)
- Bachelor of Arts (Business Administration - Service Marketing)DHBW Heidenheim2012
Certifications
- ADA CertificateIHK2012
- Rhetoric CertificateHeidenheim2012