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Annika N.AN

Annika N.

Brand Consultant | Senior Project Manager

€1,100/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Annika

Hello, I'm Annika and I'm an consultant and project manager for creating and implementing brands.

My focus:
With 10+ years of brand strategy experience, I've learned that the creating a vision isn’t easy —but what’s harder is engaging the organization to bring it to life.

I bring strategic thinking combined with operational grit, and I specialize in working behind the scenes to make things happen – by turning ideas into concepts, managing stakeholder alignment, orchestrating roll-outs, monitoring implementation, and drilling through the messy middle where initiatives tend to slow down or stall.

I've worked with clients such as: B&R Automation/ABB, tesa, EnBW, AOK, Cencora, Liebherr, Volkswagen, Bauerfeind, Tom Tailor, BGEA, Credit Suisse, Mercedes-AMG, Faber-Castell

My clients value me for being to the point, results-oriented and for my positive attitude.

Let's talk if you need someone who makes your brand happen.

  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Swedish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Nutritional supplement brand (ongoing)
    PROJECT: Rebrand
    HEALTH AND WELLNESS
    October 2025 - Today (8 months)
    Goal: Re-brand for transformation from a niche D2C-brand to a broad appeal B2C-brand

    • Quantitative and qualitative target group and market analyses
    • Persona development
    • Brand model definition
    • Brand design/packaging development
    Brand Positioning CI/CD Packaging
  • A county in the East of Germany (ongoing)
    PROJECT: Brand-building project scoping
    PUBLIC SECTOR
    September 2025 - Today (9 months)
    Goal: Secure funding to create a regional brand (as Baden-Württemberg "Wir können alles, außer Hochdeutsch")

    • Definition of project goals, scope, 3 year-timeline, budget
    • Definition of a brand advisory board
    • Stakeholder workshops
    • Secured political approval and funding
    Öffentlicher Sektor Project Management Brand Strategy Ausschreibung Stakeholder Management
  • B&R Automation, a member of the ABB Group
    INTERIM: Employer branding
    MECHANICAL ENGINEERING
    October 2024 - August 2025 (10 months)
    Salzburg, Austria
    Goal: Fast-track employer branding (part of the HR transformation process)

    • Aligned cross-functional stakeholders across ABB and B&R on the strategic approach and secured C-level approval
    • Conceptualized a digital ecosystem for connecting to diverse EB audiences, preparing for roll-out of global ABB EVP and campaign
    • Built network for employer branding globally and cross-functionally
    • Connected the region to global EB resources
    • Onboarded internal and external resources for asset production
    • Identified strategic and operational opportunities and developed a 18-month roadmap for Employer Branding, onboarded permanent Employer Branding Manager
    Employer Branding Projektmanagement HR Transformation Stakeholder Management Brand content

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Education

  • Diplom-Kommunikationswirtin
    Universität der Künste Berlin
    2009
    Gesellschafts- und Wirtschaftskommunikation

Certifications

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