About Annika
German
Native or bilingual
English
Fluent
Spanish
Conversational
Swedish
Native or bilingual
Experience
- Nutritional supplement brand (ongoing)PROJECT: RebrandHEALTH AND WELLNESSOctober 2025 - Today (8 months)Goal: Re-brand for transformation from a niche D2C-brand to a broad appeal B2C-brand
- Quantitative and qualitative target group and market analyses
- Persona development
- Brand model definition
- Brand design/packaging development
- A county in the East of Germany (ongoing)PROJECT: Brand-building project scopingPUBLIC SECTORSeptember 2025 - Today (9 months)Goal: Secure funding to create a regional brand (as Baden-Württemberg "Wir können alles, außer Hochdeutsch")
- Definition of project goals, scope, 3 year-timeline, budget
- Definition of a brand advisory board
- Stakeholder workshops
- Secured political approval and funding
- B&R Automation, a member of the ABB GroupINTERIM: Employer brandingMECHANICAL ENGINEERINGOctober 2024 - August 2025 (10 months)Salzburg, AustriaGoal: Fast-track employer branding (part of the HR transformation process)
- Aligned cross-functional stakeholders across ABB and B&R on the strategic approach and secured C-level approval
- Conceptualized a digital ecosystem for connecting to diverse EB audiences, preparing for roll-out of global ABB EVP and campaign
- Built network for employer branding globally and cross-functionally
- Connected the region to global EB resources
- Onboarded internal and external resources for asset production
- Identified strategic and operational opportunities and developed a 18-month roadmap for Employer Branding, onboarded permanent Employer Branding Manager
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Education
- Diplom-KommunikationswirtinUniversität der Künste Berlin2009Gesellschafts- und Wirtschaftskommunikation
Certifications
- Project Management Professional (PMP) by PMIProject Management Institute
- ScrumScrum-Master I