Freelancer profile translated to English.

Description

Expert in digital acquisition and performance with 15 years of international experience (Europe, US, Asia), I help companies accelerate their growth and structure their marketing levers. I focus on customer acquisition, CRM, SEO/SEA, and funnel optimization to generate measurable and scalable results. My strength: a strong ability to adapt to any sector, target, or market, combined with rigorous execution and strategic listening. I have led digital transformations and managed local and international teams, establishing a ROI, data-driven, and impact-oriented culture.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 19e Arrondissement (up to 50km)

Babilou Family
Head of Marketing & Performance
EDUCATION AND E-LEARNING
June 2020 - June 2025 (5 years)
Bois-Colombes, France
Key missions:
• • Designed a full-funnel acquisition roadmap (SEO, SEA, SMA, CRM, CRO)
• • Led strategic HR transformation project of strong business impact, –15 pts turnover
• • Built KPI dashboards for C-level reporting, optimized P&L (staffing vs revenue)
• • Interim leadership of France marketing team (8 FTE), scaled performance rituals in 10+ markets
CRM Lead Acquisition Performance Management Full Funnel Marketing International Coordination
Aptus Health
Market Manager Germany
PHARMACEUTICALS INDUSTRY
June 2016 - May 2020 (3 years and 11 months)
Paris Metropolitan Area, France
Owned Germany go-to-market and user acquisition strategy for Univadis.de, a global leading health platform serving 4 Millions HCPs worldwide across 91 countries.
• • Drove +60% user growth and +40% engagement through digital, direct and event marketing, audience segmentation, CRM automation, and content personalization.
• • Conducted market research and defined local marketing strategy and executed local adaption.
• • Collaborated with sales, product and legal to drive ad revenue monetization and account pipeline management (MSD) within a highly regulated industry.
Managed internal teams and freelancers; collaborated in agile prioritization frameworks (Trello, Kanban, Jira, Wrike) to enhance UX and
CRM Webmarketing Strategy Agile Methodology Customer Loyalty B2B
American Express
Senior Online Acquisition Manager
BANKING AND INSURANCE
September 2013 - April 2016 (2 years and 7 months)
92500 Rueil-Malmaison, France
Led digital acquisition strategy for premium credit cards in France with a €2M yearly budget.
• • Drove +50% of new sign-ups via digital, including +20% in Platinum Card sales.
• • Managed agency partners and internal stakeholders to execute multichannel campaigns (Display, SEM, Email, Brand Content).
• • Owned end-to-end campaign tracking, legal approvals, and CRO experiments for landing page optimization.
Digital Acquisition Programmatic Web Analytics Attribution