ABFreelancer profile translated to English.
Back to original languageAbout Annika
With over 20 years of experience in digital and international leadership, I support companies, managers, and individuals in their growth and transformation. Chief Sales Officer and member of the Executive Committee of a Tech40 company, digital transformation consultant, certified ESSEC mentor and coach, I combine strategic expertise and coaching to guide start-ups, scale-ups, and leaders in implementing sustainable development strategies.
🔑 Key Skills & Expertise
• 🌐 Go-to-Market Strategy & International Expansion
• 📊 Digital Transformation & Sales Innovation
• 💼 Mentoring & Coaching for executives / Middle Managers (ESSEC Systemic Coach)
• 🌱 Sustainable Leadership & Talent Development (Certified Trainer)
🏆 Key Achievements
• Led the transformation of sales teams in a Tech40 company
• Managed and upskilled a community of 800 travel agencies (training, challenges)
• Country Director DACH, NL, Nordics
• Created maia.academy: personalized training programs, mentoring & coaching, The AI Fresco
💡 What I bring to organizations
With a strategic vision and a passion for talent development, I help companies grow by combining leadership, digital transformation, and mentoring. Thanks to my international and multicultural experience, I support executives/leaders in creating sales strategies adapted to European markets, while strengthening team skills and providing them with the tools to succeed.
🌍 Languages
Native German, fluent in English and French, good command of Spanish for fluid interaction in multilingual environments.
French
Native or bilingual
English
Fluent
German
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- maia.academyFounder & MentorCONSULTING AND AUDITSJune 2024 - Today (2 years)Paris, France-Designed and led mentoring and coaching workshops, particularly for Country Managers (Go-to-Market strategies, leadership, team management). -Supported start-ups and scale-ups in accelerating their performance and international impact. -Led training sessions in leadership, digital transformation, and soft skills, including innovative modules like The AI Fresco. -Strategic partnerships (e.g., We Are Peers): co-developed "Leadership Skills" workshops for CAC40 clients, and facilitated learning communities (Learning Directors – Thales, Somfy, Rexel, etc.).
- WAP We are PeersHead of Growth & Learning Director CommunityJune 2024 - January 2025 (7 months)Paris, France-Facilitated Peer-to-Peer events for executives from CAC40 companies. -Led strategic discussions and collaborative workshops on key themes.
- EvaneosChief Sales Officer (CSO)January 2020 - January 2023 (3 years)Paris, France-Executive Committee Member: managed B2B teams (Sales, Marketing, Product) and defined international growth strategy. -Managed and developed a community of 900 international agencies, focusing on skill development and overall performance optimization. -Coordinated cross-functional teams for strategic partnership development. -Led B Corp certification and supported organizational transformations focused on impact and sustainability.
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Education
- Systemic Coaching, Leadership & ChangeESSEC Business School 2024Coaching Systémique, Leadership & Change
- Peer-to-Peer FacilitatorWAP We are Peers2024Facilitatrice Peer-to-Peer