Freelancer profile translated to English.

Description

I support players in various sectors - press, industry, museums, health - on **issues of brand acquisition, retention, and awareness**. Recommendations, operational management, writing... I have acquired experience in advertising strategy in the media sector.

Marketing and communication specialist for subscription commerce. I also teach at the University and in post-baccalaureate schools.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Annies communication
Marketing and communication consultant
February 2014 - Today (12 years and 6 months)
Paris, France
Strategy and recommendation
Define communication axes, develop action plans, key messages, and create a visual identity
> Results: clarification of brand positioning and messaging across all platforms

Develop a loyalty strategy, improve customer experience, and optimize digital interactions
> Results in the press sector: 13% increase in subscribers in 2 years and +32% in copies delivered

Operational support
Manage and implement multi-channel communication campaigns for prospects/clients. Develop an animation plan, monitor performance, and optimize actions.
> Results: +36% of transactions recorded by Google Analytics, creation of editorial lines and social media content. Monthly KPI reporting

Writing to recruit, retain, or raise awareness
Materials: brochures, POS displays, emails, stands, pitches, digital presentations
Corporate content: brand speeches, website structure and texts, sales arguments, activity reports
Responding to calls for tender and technical memorandums
> Results: 2 tenders won (2024) and 4th place for a project not selected (2025)

Clients: Deezer, BNP Paribas, Mersen, Keolis, We Demain, InfoPilote, Elsan, Jeunes Médecins, Bouygues Telecom, La Poste, La Cité des sciences et de l’industrie, La fondation RAJA, Groupe Engie, Linex panneaux, Moda International…
Marketing and communication strategy Writing Operational management B2B B2C
CANAL+
CUSTOMER RELATIONS COMMUNICATION MANAGER
FILM AND AV
January 2011 - January 2014 (3 years)
Issy-les-Moulineaux, France
Definition of communication axes and writing of speeches across all media.
25 million messages sent in 2012 by mail, email, SMS, on television, the web, and social networks.

> Management Communication
Design of targeted communication plans and writing of messages regarding subscription management, offer or price changes, and cancellations.
> Social networks and crisis communication
Definition of the editorial strategy for the subscriber forum and on Twitter. Training of Community Managers in writing. Conception and writing of preventive or reactive messages in case of crisis.
Customer relations Communication strategy Social networks Writing Loyalty
CANAL+
WEBMARKETING MANAGER
FILM AND AV
January 2008 - December 2011 (4 years)
Issy-les-Moulineaux, France
Manager of the CANALSAT.FR website
Content creation, editorial line, engagement, traffic creation, and retention.
1.2 million unique visitors and 11 million page views at the end of 2009 / Budget €1.3 million / Management of 3 to 6 people.

> Website Engagement - 1 million monthly visits
Creation of editorial and promotional content. Definition of updates and audience analysis. Management of an influencer marketing agency for the engagement of the site's community space.

> Traffic Creation and Registrant Acquisition - 800,000 registrants
Audience development and website promotion to prospects and subscribers. Collection and qualification of an opt-in database. Management of collection and engagement operations.

> Visitor Retention - 7 million emails sent per month
Management of a bi-monthly newsletter and targeted campaigns for inactive users. Performance and audience analysis.
Digital communication Marketing Emailing Traffic acquisition Content marketing