Annie Huang

🔧 Airship Expertise: push notifications on Mobile and Web Applications, Email, SMS, Wallet

❓ Issues: Acquisition, Customer Engagement/Loyalty, Retention, Channel Orchestration, multi-channel/CRM strategy

🛠 Partners: Google, Apple, CRM tools such as Salesforce Marketing Cloud, Adobe Campaign...

📱 Compatibility: IOS, Android, Cordova, Xamarin, React Native

💻 Retail, E-commerce, Travel, Entertainment, Food, Media, Sport, Telecom...

1️⃣ CUSTOMER RELATIONSHIP MANAGEMENT

👥 Disneyland Paris, Meetic, Mcdonald's, Danone, ZEbet, Olympique Lyonnais, Bouygues Telecom...

✅ Understanding client marketing/business issues

✅ COPIL and Quarterly Business Reviews

✅ KPI analysis and campaign optimization proposals

✅ Sharing best practices and marketing/CRM recommendations

✅ Sharing new product features

✅ Proposing Strategic Services: marketing workshops, benchmarking, existing audit...

2️⃣ CUSTOMER PROJECT MANAGEMENT

✅ Collaboration with Technical Consultants and Developers

✅ Coordination during the technical integration phase: Kick-off, validation of marketing needs to technical translation, validation planning, monitoring and progress of each implementation step, weekly call and report

✅ Planning monitoring until QA then production launch

3️⃣ CORPORATE PROJECT MANAGEMENT

✅ Participation in the implementation of processes related to the migration project from the Accengage platform to Airship

✅ Weekly committee with Leadership on the status of migrations, understanding any bottlenecks and sharing solutions

✅ Weekly monitoring of completed migrations vs. annual target (125% of 2021 target)

✅ In collaboration with Marketing: organization of client events such as Coffee Time (informal exchanges between our clients in all sectors, sharing of issues and best practices...)

🏆 Airship Recognition (Award) on the values: Customer, Collaboration & GRIT

🔀 Following the acquisition of Accengage by Airship:

👥 Auchan, Credit Agricole, Mcdonald's, Groupe Pierre & Vacances, Sephora...

✅ Helping brands build audience loyalty and reduce retention: QBR, campaign performance, sharing best practices and CRM recommendations by sector and client issues

✅ Supporting our clients in the transition to the new Airship platform: presentation of new channels, orchestrating different digital channels, advanced personalization in messages and targeting

✅ Assistance with reviewing their contract, budget, technical integration and database migration

✅ Collaborating with Technical and Marketing Services teams in the migration of our clients

✅ Supervision of a Junior

🏆 Airship Recognition (Award) : Passion at Work

Accengage: software publisher allowing the sending of push notifications. We support French and international companies in their mobile and web marketing.

🔧 Channels: push notifications on mobile and web, Facebook Messenger Chatbot, Whatsapp

🛠 Main Partners: Google, Apple, Facebook, Whatsapp

📱 Compatible technologies: IOS, Android, Cordova, Xamarin, React Native...

💻 Sectors: Retail, E-commerce, Travel, Entertainment, Food, Media, Sport, Telecom...

👥 Groupe Laposte, Nexity, Axa Banque, Europcar, Groupe Le Monde, La Redoute...

✅ Onboarding new clients: expression of marketing needs, technical tagging plan and validation of SPECS

✅ Coordination of internal and external teams during the acceptance phase until production launch

✅ Training on the Accengage platform

✅ Building loyalty and upskilling our clients: QBR, KPI analysis, sharing best practices and personalized recommendations by sector and client issues, sharing the roadmap and product developments

✅ Marketing support: strategic workshop to ramp up on push notifications, programming of m-crm campaigns, construction of the m-crm strategy

✅ Collaboration with other teams: Support, Marketing, IT, Product