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Annick L.AL

Annick L.

Pricing Expert | Profitable Growth & Efficiency

€850/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Annick

👉Results-orientedand action-driven, I transformpricing into a lever for profitable growthand help SMEs and scale-ups concretely escape price pressure.

After 20 years in international B2B environments — IT, Telecom/SaaS, Transport, Aeronautics — with P&L responsibility and commercial transformation management in complex, multi-market contexts, I know what hinders profitability: poorly positioned offers, backward pricing, and drawn-out sales cycles.

Examples of assignments:
  • +6 points of margin on a €100M scope
  • Restructured pricing on a €320M portfolio
  • Quote turnaround time reduced by one week
  • Signature rate improved by 15%
  • +0.6 points of margin through inflation contract management
I don't just deliver recommendations: I build pricing models, offers, sales collateral, and management tools with you — and I stay until it's working.

**Targeted result**: more margin, less commercial friction, starting with your next proposals.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • German

    Basic

Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km), Toulouse (up to 50km)

Experience

  • SITA
    Director Pricing, Commercial and Financial Projects - Global Finance
    January 2022 - Today (4 years and 5 months)
    Paris, France
    • Leads high-impact transformation programs, covering pricing, commercial, and financial functions — from scoping to execution — ensuring alignment with corporate strategy and organizational priorities.
    • Collaborates with senior leaders to co-build strategic initiatives and remove obstacles.
    • Fosters a culture of collaboration and high performance within project teams.
    Business Transformation CPQ Change Management Pricing Strategy Salesforce
  • SITA – Airport and Communication Services
    Commercial Manager Europe, Deal Desk & Contract Management
    January 2017 - January 2021 (4 years)
    • Leads a team of 16 people across multiple sites, managing pricing and commercial strategy (all types of pricing models).
    • Oversees the preparation of offers and tenders, including comprehensive business cases.
    • Manages client and supplier negotiations, ensuring favorable contractual terms.
    • Collaborates with legal teams for IT outsourcing and related service contracts.
    • Manages P&L, budget, and financial forecasts, as well as financial reporting as the dedicated Finance contact ($320M ARR).
    Pricing Strategy Contract Management Bid Management Cross-functional Coordination Planning, Budgeting, and Forecasting
  • SITA Europe (49 countries) – Telecom BU
    Regional Senior Commercial Manager
    January 2012 - January 2016 (4 years)
    Coordination of client responses to RFIs, RFQs, RFPs - international contracts up to €120M TCV.
    Development of tailored proposals with appropriate pricing and margin strategies, integrating technical, regulatory, and commercial risks and constraints.
    Support to the sales team during client negotiations.
    Management of a team of 8 Pricing Managers/Analysts spread across 4 countries.
    Commercial Negotiation Contract Negotiation Business Case

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Education

  • MLX Leadership SITA
    Paris School of Business
    MLX Leadership SITA
  • Commercial & Contract Management
    WCC/IACCM
    Commercial & Contract Management

Skill set

Categories

  • Other