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Annick DavignonAD

Annick Davignon

Operational Marketing & Communication Manager

€500/day
Cergy, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Annick

Operational marketing and communication manager, I implement all the tools needed for a winning digital strategy.
From market research to marketing audit, I analyze your ecosystem to give you the keys to success.

More concretely, here are the services I offer:
>> Conduct market research to inform strategic decisions
>> Develop and manage awareness campaigns
>> Formalize an editorial strategy to structure online communication
>> Write marketing content respecting brand messaging
>> Define and allocate a communication budget
>> Develop and manage acquisition campaigns
>> Establish an SEO and SEM strategy
>> Optimize landing pages for conversion
>> Conduct post-tests to improve marketing actions
>> Manage marketing projects
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Cergy (up to 50km)

Experience

  • agence de communication
    Digital Project Coordinator | Customer & Employee Relations
    October 2019 - Today (6 years and 8 months)
    Val-d'Oise, France
    >> Coordinate communication actions within the agency # and supervise the 2 community managers (Asana) >> Manage customer/employee/partner/service provider relations (WhatsApp) >> Develop social media: social media strategy for over 25 clients, 80% B2B and 20% B2C (Trello) >> Manage mailing campaigns and customer reviews (SendinBlue | Google My Business) >> Administer appropriate monitoring for each client (Netvibes) >> Responsible for the digital communication of the cooperative managing the Vert Galant and Béthunes business parks located in Saint-Ouen l'Aumône from November 2019 to March 2021. #EditorialManager #ProjectManager #SocialMediaManager
  • Annick Davignon
    Manager of your community's happiness!
    January 2017 - October 2019 (2 years and 9 months)
    Pontoise, France
    Discover how to leverage social media and shape your digital footprint! >> Not sure how to build your online communication? I'm here to advise you and develop an effective digital strategy tailored to your industry and size. >> My current specialties in brief: B2B, VSEs/SMEs, Val d'Oise, professional training, customer relations, physical professional networks, access control and security, ... >> My little # : I enjoy multiplying my specialties # and discovering new professional ecosystems with each new encounter... #writer #communitymanager
  • Annick Davignon
    Digital Mission Officer • Professional Training Sector
    May 2018 - December 2018 (7 months)
    Cergy, France
    Consultant for a consulting firm specializing in supporting training organizations >> Support training organizations in their digital transformation: development of a 360° strategy around 3 major axes through a training program for small and medium-sized structures. 1/ Digitization of the structure 2/ Building a coherent blended learning offer 3/ Implementation of digital communication ▶# Validation and funding of the program by 2 OPCOs (OPCALIA and FAFIEC) >> Optimize the website: update, write and optimize existing content, reorganize the site structure and create Landing Pages with CTAs adapted to objectives, manage the webmaster. >> Organize an online recruitment campaign: write job ads and post them on the website, social media, and specialized platforms (Indeed, Pôle Emploi, Le Bon Coin, APEC, Facebook Emploi, …), moderate applications and manage candidates. #formpro

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Education

  • Operational Marketing and Communication Manager, Marketing
    OpenClassrooms
    2022
    Responsable marketing opérationnel et communication, Marketing
  • Master 1 - Community Management & Webmarketing, with honors, class valedictorian, Digital / Social Media
    IFOCOP - Professional Training Institute
    2017
    Master 1 - Community Managerment & Webmarketing, mention TB, major de promotion, Digital / Réseaux sociaux

Skill set (17)

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