Freelancer profile translated to English.

Description

My ambition: to make the media the echo chamber of your actions!

I support you daily in your relations with the media, local and/or national.

I prioritize listening to get to know you well, understand your challenges and expertise, then I build your communications, identify journalists likely to highlight your news, and establish a close relationship with them.

Recognized for my rigor, my determination on the subjects I champion, and the quality of my writing, I would be delighted to leverage my expertise and mastery of public relations to support you.

I intervene on:

- Strategic thinking, development, and implementation of PR action plans

- Consulting and support throughout the entrusted mission

- Organization of press conferences and trips

- Writing your press materials

- Preparation of your communications: writing talking points, media training

I have 30 years of expertise in public relations, particularly with very small businesses, SMEs, and players in the non-profit sector.

My client references:

- Construction/Real Estate

Cougnaud Construction, Equilis France, GGL, ICI Paints Déco France, Open Partners, Monier

- Distribution

Aquarelle, Audika, Beauty Success, Brico Cash, Bricomarché, Bricorama, FCA, La Guilde des Lunetiers/Krys, La Halle, Leroy Merlin Collectif Les Bricoleurs du Dimanche, Pomm'Poire, Tati

- B2B

Athlon, Ciel, Club de la Mobilité Durable, Emakina, Wojo

- Health/Well-being

Assurance Prévention/Journée Prev'attitude 2023, Balaruc-les-Bains Eau Thermale, Epitact, Florêve, ONCD, Synadiet

- Non-profit sector

IFAW, Fondation Perce-Neige, OJE

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Ohlala Les Influenceurs / Repeat Groupe
Director Consulting
November 2015 - March 2024 (8 years and 4 months)
Paris, France
Strategic consulting and operational support
Corporate, public, and B2B communication
Design and management of tailor-made media campaigns

> Modernize the image of the National Order of Dental Surgeons and the profession
Organization of the Oral Health Summit (January 2016) for all stakeholders in the oral health system
Unprecedented mobilization of the entire profession and stakeholders, leading to the production of a White Paper and a web series
108 media coverages in 2016, for an advertising equivalent of €404,033

> Establish Open Partners as the reference for student and young professional housing (2019 to 2022)
Creation, management, and media coverage of a barometer study among a sample of 1000 students and young professionals aged 18 to 30
Secured interviews in official media (Le Parisien, France Inter) and specialized press (Actu 15-25, Smart Immo, La Lettre M2, Business Immo, ...)

> Work on the notoriety and reputation of the NGO Ifaw with the media, the general public, and public authorities (2017-2024)
Creation of the Ifaw Club: thematic conferences bringing together donors, volunteers, partners, public authorities, and media once or twice a year
Orchestration of leaders' and campaign managers' media appearances
3,500 million impressions, €22 million in advertising equivalent over 7 years

Strategic Consulting Project Management Budget Management Public Relations Public Relations Influencer Relations Content Writing Event Management
Les Ateliers Corporate
Account Director
August 2011 - October 2015 (4 years and 2 months)
Paris, France
Strategic consulting and operational support
Corporate, public, and B2B communication
Design and management of tailor-made media campaigns

> Boost Athlon's reputation by positioning it as an expert in sustainable mobility in business (2012-2015)
Creation of the Sustainable Mobility Club: Club storytelling, website writing, event organization
Creation and organization of client and press events on a race track
Agence Zap!
Department Manager
January 2000 - September 2011 (11 years and 8 months)
Strategic consulting and operational support
Corporate, public, and B2B communication
Design and management of tailor-made media campaigns