Freelancer profile translated to English.

Description

MY DRIVER? BUSINESS & MEANING

Through a "business to human" approach, I define and manage communication strategies based on proof-based discourse and embodied content, in order to foster engagement, both internally and externally.

15 years dedicated to narrating products, services, and projects allow me to create an ecosystem of mutual trust around the brand with all its stakeholders.

The objective? To liberate speech, showcase expertise, co-construct its story, in short, to give it meaning and propose a new value contract to achieve business objectives.

Goodbye storytelling, hello storyproving!

✴️ Expertise in Marketing, Corporate, External, Internal & CSR Communication

✅ Organizational Transformation

✅ Brand Identity and Communication Strategy

✅ Content Production

✅ Website Redesign

✅ End-to-end Event Organization

✅ Implementation of Customer Acquisition Strategies and Lead Conversion Acceleration

✅ Partnerships

✅ Project Management, Analysis, and Reporting

✅ Multicultural Environment

✅ Professional English

✨ Talents ✨ (Gallup StrengthsFinder method)

✅ Communication

✅ Strategic

✅ Activator

✅ Individualization

✅ Learner

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

IPSA
Communications Director
AVIATION AND AEROSPACE
April 2024 - December 2024 (8 months)
Ivry-sur-Seine, France
• Brand identity redesign.
• 360° management: internal communication, PR, social media, events, and executive speaking engagements: +40% organic traffic in 3 months.
• Management of a team of 5 people (Paris and Toulouse).
Branding and Visual Identity Influencer Campaign Public Relations Event Production
Secours Catholique Caritas France
Internal Communications Manager
CIVIC AND SOCIAL ORGANIZATIONS
March 2010 - August 2019 (9 years and 5 months)
Paris, France
• Launch of HR communication: CSR, code of ethics, managerial communication, and employee advocacy policy.
• Management of international emergencies: crisis unit coordination, advocacy campaign definition, and deployment in territories.
• Contribution to digital transformation through the launch of a corporate social network (40 communities, 17 newsletters).
• Editor-in-Chief of the internal newspaper (2010 - 2013) Increased distribution from 10,000 to 60,000 copies.
Fundraising Crisis Communication Editor-in-Chief Corporate Social Network International Coordination
CFF
Communications, Influence, and Development Manager
ENVIRONMENTAL
December 2019 - December 2022 (3 years)
Paris, France
• Creation of a brand platform, communication channels, and materials.
• Membership development: +35% in 1 year.
• Coordination of the Coalition of Foundations for Climate.
• Creation of innovative event formats.
• Creation of innovative event formats (in-person, remote, hybrid...).
Positioning Strategy Event Management Network Animation Environmental Awareness Public Relations and Influence