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Anne V.AV

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne

Graduated from a Business School and with a DEA in Human Sciences, I have been working for 20 years in the luxury world with a strategic and analytical vision of what a brand's image should be.

Having held key positions in operational marketing, internal and external communication, and digital marketing for prestigious houses, I have learned to master all the channels of a 360° strategy, allowing me to understand the growth of companies in their entirety.

Consulting in positioning and brand development strategy:
- French companies seeking international growth
- Foreign companies wishing to establish themselves in the French market
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Russian

    Fluent

Can work on-site
Paris (up to 50km), Paris (up to 100km)

Experience

  • Planète Publics
    Director
    April 2018 - Today (8 years and 2 months)
    Paris, France
    I define and implement marketing strategies for companies in the luxury hotel, fashion, start-up and arts & crafts sectors. After an audit, I draw up offers and solutions to develop or strengthen the reputation or image of a brand, product or service, in order to develop customer base. Statistical analysis of a market, the design of a communications campaign or the development of a product launch strategy are just some of the tasks I can take on as part of a team. On the lookout for the latest trends, I'm constantly adapting campaigns to take account of social changes or technological advances, particularly those due to AI. What's more, I make it a point of honor to integrate our social and environmental responsibilities at the heart of every issue. Want to find out more? Contact us now!
  • La Suite Jenny Sacerdote
    Director & Curator
    April 2018 - September 2022 (4 years and 5 months)
    Los Lagos Region, AR, Chile
    Commercial luxury marketer, long-term vision advisor, strategy for international implementations, communications action plans, heritage curator. 2D and 3D designer, artistic director, quality supervisor, management of garment factory. CSR consultant, upcycling policies.
  • Hôtel & Spa Le Rocroy ****
    Director
    October 2022 - June 2023 (8 months)
    Paris, France
    After 6 months of supervision of the works and a soft opening, I elaborate the commercial policy of the hotel, optimize the occupancy rate, coordinate the daily operations to ensure an optimal profitability of the establishment. I supervise and develop the reception, housekeeping, banquets and restaurant teams to guarantee the quality of an excellent service.

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Education

  • Americanist Seminar
    EHESS - School for Advanced Studies in the Social Sciences
    2006
    Séminaire Américaniste
  • Doctoral Studies, Sociology
    EHESS - School for Advanced Studies in the Social Sciences
    1997
    Etudes Doctorales, Sociologie

Skill set

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