Anne Vaillant Keller, HEALTHCARE MARKETING DIRECTOR

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Description

Expert in the Healthcare sector - Marketing, Communication, Institutional and Patients -

 Develop your Healthcare BtoB & BtoC businesses: Consumer Health, Generics, Biosimilars, Food Supplements, Dermatology

 Develop a solid marketing mix around optimized customer and patient journeys

 Structure and support the transformation of the product, service, communication, trade, and distribution portfolio

Team management and development

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Suresnes (up to 50km)

Cooper Consumer Health
Global Marketing Management: Transition Management Mission
PHARMACEUTICALS INDUSTRY
October 2024 - June 2025 (8 months)
Paris, France
European Global Marketing strategy on Antiseptic - Wound healing category (BETADINE) and Laxatives (DUPHALAC)
Global Marketing Positioning Strategy Marketing Research International
Reckitt Benckiser France
Pain Category Lead France / Belgium / Netherlands
PHARMACEUTICALS INDUSTRY
February 2024 - Today (2 years and 4 months)
Massy, France
Transition Management Mission (8 months)

Strategy and operational plans for the development of NUROFEN / BIOFREEZE brands
Implementation of the Public Affairs and Medical Marketing strategy
Management and development of the Pain Marketing and Medical team
SANDOZ
Institutional Marketing Director
PHARMACEUTICALS INDUSTRY
September 2022 - September 2023 (1 year and 1 month)
Levallois-Perret, France
Reporting to the Public Affairs Director, implementation of institutional activities with the pharmacy ecosystem (issues, levers, tools)

Tour of France with the 1st pharmacists' union on new pharmacy roles
Writing position papers on the position of Biosimilars and Generics
Training and support of field teams on messages and positions
Meetings with KOLs: Unions, Patient Associations

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Master II Marketing
Paris I Panthéon-
Master II Marketing

Marketing Consultant