Anne Jeannin Vacher

Initially trained to analyze and then translate brand positioning (Nestlé, Lindt, L'Oréal, Coty) in packaging agencies, I then developed this expertise in the publishing field.

Thus, for 6 years, I supported the Accor hotel group in the design of Brand documents for which I wrote - in English - all the content.

Starting in 2010, Mr. Bensaid, president of the AVEC group (12,000 people), offered me a first mission to define its positioning as a real estate "group". I continued and then built all the brand and service identities (hospitality, health, well-being). With the support of graphic designers and web designers, I wrote and then developed all of the group's Print and Web communication materials.

As a manager of a communication team of 5 people for 4 years, my leitmotif has always been to teach them how to write in a targeted and relevant way concerning the Brand.

Today, I would be delighted to support you on the topics below and can also provide occasional training for your teams:

- Offer, positioning (branding): listening, analysis, strategic recommendations

- Web copywriting: web pages (SEO), newsletters, commercial offers, social media posts

- Print copywriting: corporate / commercial brochures, flyers, advertising inserts

- Development of communication plans

- Project management: calls for tender, budgeting and project monitoring

- Design and production of print / web materials: website, newsletter, brochures, stationery, packaging, branded products

- ROI: monitoring the performance of web pages and sales materials

Organized, I like to work methodically and prepare clear briefs to optimize costs and time spent.

Spontaneous and benevolent personality, I am committed to advancing projects by uniting points of view and integrating the environment into my approaches.