Description

I help brands develop high-performance activewear and outdoor products that are technically sound, commercially strong, and built to last.

I’m Anne — Creative Director, Co-Founder of Better Nice Cool, and a senior product developer with 18+ years of experience in activewear, sportswear, and performance apparel.

I specialize in translating strong concepts into production-ready collections. From design direction and material strategy to detailed tech packs and factory communication, I ensure products are not just beautiful — but technically functional and ready for manufacturing.

Core Expertise:

• Activewear & Outdoor Apparel

• End-to-End Product Development

• Technical Design & Tech Packs

• Performance Fabric Selection

• Sustainable Material Strategy

• Manufacturer Collaboration (global)

My background in performance and outdoor design means I understand construction, protection, movement, and durability — not just aesthetics.

I work with:

✔️ Premium startups building their first collection

✔️ Established brands refining performance lines

✔️ Founders who want clarity, structure, and senior-level thinking

If you’re building a serious brand and need strategic product expertise — let’s talk.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Portuguese
Basic
Spanish
Basic
French
Basic
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Better Nice Cool
Co-Founder / Creative Director Product
FASHION AND COSMETICS
February 2025 - Today (1 year and 6 months)
Berlin, Germany
Co-founder, responsible for overall management at Better Nice Cool — a branding and design studio leading apparel design, product development, and brand building for our clients. I oversee supply chain operations and drive end-to-end concept creation from ideation to market launch, plus AI-driven workflows for product visualization and campaign design.
Konzeption Product Development Markenentwicklung Branding & Identity AI Design
Runamics GmbH
Freelance Head of Design and Product
FASHION AND COSMETICS
June 2023 - September 2025 (2 years and 3 months)
Hamburg, Germany
Led design and product strategy for a sustainable sportswear brand, overseeing apparel and accessories development, color and branding concepts, pattern department management, international supplier coordination, material sourcing, and the award-winning development of “DAS TRIKOT” in collaboration with HAKRO for FC Internationale Berlin (Deutscher Nachhaltigkeitspreis 2025).
Produktionsplanung und -steuerung Qualitätssicherung Beschaffungsmanagement Sportswear apparel design
HTW Berlin
Lecturer, Freelance
EDUCATION AND E-LEARNING
April 2023 - August 2025 (2 years and 4 months)
Berlin, Germany
Delivered lectures in Garment Engineering and Manufacturing, teaching clothing design and technical drawing with Adobe Illustrator, from foundational skills to advanced garment construction, tech packs, accessories, mood boards, cross-program workflows within Adobe Creative Suite, and professional portfolio development.
Technisches Zeichnen Adobe Illustrator Dozentin Unterrichten Bekleidungstechnik

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Diplom, Modedesign
Hochschule Trier
2006
Diplom, Modedesign

Other

Anne Toppius

Creative Director | Product Development Activewear

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