Anne Stouten

Manage and optimize the complete Shopify webshop, with an

• • average growth in orders/revenue of approximately 2–5% per month. Plan, create, and manage content for Instagram, Facebook, and

• •

TikTok to increase reach, engagement, and traffic to the webshop. Set up email campaigns in Klaviyo to stimulate conversions and repeat purchases. Create and edit product photos for consistent, sales-oriented product presentations.

Design and realize Shopify and WordPress websites/webshops and optimize SEO, which led to approximately 4x more website visitors for some clients. Take complete marketing responsibilities for physical stores and webshops: from social media management to flyers, thank-you cards, and other POS materials that stimulate extra visibility and repeat purchases. Develop, among other things, original thank-you cards that customers receive after purchase,

• •

which encourages them to share their purchase more often on social media, thus generating free advertising and brand awareness.

Started as a part-time job and grew into an all-round webshop employee within a bead/hobby store. Responsible for product photography and image editing for the webshop. Contribute to and purchase new collections based on trends and customer demand. Manage social media channels and set up/send newsletters.